Menu

  • Home
  • About
  • Contributors
  • Contact us
  • Subscribe
  • PwC Digital Services
  • Privacy
  • Legal disclaimer
  • Linking policy

Connect with us

PWC Digital Pulse
  • Trends

    Digital Trends

    • Customer
    • Society
    • Workplace
    • Futures
    • Strategy
  • Industry

    Industry Focus

    • Education
    • Entertainment and media
    • Energy, utilities and resources
    • Financial services
    • Government
    • Health
    • Retail
    • Technology
    • Telecommunications
    • Transport
  • Insights

    Further Insights

    • PwC reports
    • Facts and stats
    • Australian perspectives
    • US perspectives
    • NZ Perspectives
    • Asia perspectives
    • Infographics
    • Podcasts

Trent Lund

Contributor Placeholder

Trent is Head of Innovation and Ventures for PwC Australia. With 18 years’ experience spanning Australia, Asia, UK, Europe and the Middle East, Trent joined PwC to lead the customer centric transformation consulting team dedicated to improving the way Australia’s leading private and public sector organisations re-focus on the customer.

Before his commercial career, Trent worked with some of the earlier forms of computing, transforming traditional business through programmable logic controls to automate machinery. The learning he gathered from this early experience saw Trent ‘smash a lot of strawberries, but learned a lot about the power of technology’.

Trent began his commercial career in telecommunications in Australia and later independently as a business consultant in the UK. Trent helped high tech and communications clients develop product and market entry strategies for complex solutions such as data centres, mobile content platforms and 3G Mobile licenses.

Afterwards Trent joined Oracle to lead the mobile content and service delivery platform proposition in Europe and Asia. One of the key milestones he achieved was to architect a custom solution into 10 countries, gaining 45 million subscribers, operating in many different languages and different currencies. The key challenge was balancing the latest technology advancements with the pragmatism required to address economies in different stages of maturity, from emerging to very mature. Advising technology owners on what business models will be profitable in these environments is one of Trent’s great strengths.

Trent specialises in user experience design, customer-led innovation and disrupting business models through technology.

“Digital is challenging the status quo. We’re beginning to see how customers are interacting with technology and it’s exciting to see the escalating rate of change in all industries.”

Latest articles by Trent Lund

Case Study

PwC recognised for excellence in innovation at the 2015 Australian Business Awards

Trent Lund 21 Aug 2015 5 minutes

PwC took home two awards at the 2015 Australian Business Awards, establishing itself as a major force in product innovation for the second year in a row.

Read more
Podcast

Podcast: The future of innovation – Part 2

Trent Lund 06 Feb 2015 50 seconds

Join Trent Lund and Duncan Stone in the second of their two-part podcast series on innovation as they discuss the biggest innovation trends of 2015.

Read more
Podcast

Podcast: The future of innovation – Part 1

Trent Lund 30 Jan 2015 49 seconds

In this week’s podcast, we discuss innovation trends for 2015 – and some methods businesses can use to make themselves more innovative.

Read more
Article

Open Innovation pilot finds inventive answers to big-ticket problems

Trent Lund 14 Jan 2015 6 minutes

A partnership between PwC and UWS, the Western Sydney Open Innovation Pilot unearthed a wave of trailblazers who use left-field thinking to spark change.

Read more
Podcast

Podcast: The critical importance of data

Jeremy Thorpe Trent Lund 19 Sep 2014 1 minute

The first episode of the Digital Pulse podcast delves into the importance of data-driven innovation – and how it applies to all companies large and small.

Read more
Article

Four ways businesses and governments are using data to innovate

Trent Lund 16 Sep 2014 5 minutes

There is a potential $48 billion in value not being realised in Australia due to an abundance of unused data – here are four ways business is changing that.

Read more
Report

Report: Working smarter with data to reach the $48bn data-driven innovation dividend

Trent Lund 11 Sep 2014 8 minutes

As data becomes an inherent part of our lives, our new report, released in conjunction with Google Australia, explores the opportunities for data-driven innovation to drive forward our economic and social prosperity.

Read more
Report

Trends from the New York Times Innovation report

Trent Lund 16 Jun 2014 5 minutes

Trent Lund discusses what industries beyond just the entertainment and media industry can learn from the New York Times Innovation report.

Read more
Article

Creating virtually-connected innovation hubs to drive economic growth

Trent Lund 11 Jun 2014 3 minutes

Trent Lund explores the role of virtually-connected innovation hubs in driving new ways of working, business foresight and economic growth.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Consumer Intelligence Series

Experience is Everything

A truly great customer experience is more than just digital. Find out more
PWC
  • Home
  • About
  • Contributors
  • Contact us
  • Subscribe
  • PwC Digital Services
  • Privacy
  • Legal disclaimer
  • Linking policy

Latest from @PwCAUdigital

The #IoT presents once unimaginable possibilities, but many businesses focus on the big picture. @drsapin and @robmesirow highlight some of the more practical solutions. https://t.co/gY5eyMG8kl

“We all become the architects of the future, embrace the leading indicators of change, and examine what is possible.” @dlclarke #biztip https://t.co/gjyLc8hDrE

Apps that alter your facial image can be fun - but also useful in business #changemanagament: https://t.co/cMRMwPpcuy pic.twitter.com/kaqdOpaHB1

The best way to fight complacency is to go on the offence. Instead of playing catch-up, identify the people pushing for progress. Channel their ambition in the service of disrupting their own #business models. https://t.co/gjyLc8hDrE pic.twitter.com/Mzj4zvIlMp

Apps that alter your facial image can be fun - but also useful in business #changemanagament. https://t.co/cMRMwPpcuy

Read more

Connect with us

© Copyright 2018 PricewaterhouseCoopers Consulting (Australia) Pty Limited. All rights reserved • PwC refers to PricewaterhouseCoopers Consulting (Australia) Pty Limited, and may sometimes refer to the PwC network. Each member firm is a separate legal entity. Please see www.pwc.com/structure for further details.

The content on this site is provided by PwC for general information purposes only. It is not advice and should not be used as a substitute for consultation with professional advisers. The information is provided “as is” with no assurance or guarantee of completeness, accuracy or timeliness of the information and, to the extent permitted by law, without warranty of any kind, express or implied.

Digital Pulse harnesses the power of perspective to share diverse ideas and insights from across PwC and wider industry networks. As such, the views expressed on this website belong to those of the authors or contributors and do not necessarily reflect the views of PwC.

We use cookies to personalize content and to provide you with an improved user experience. By continuing to browse this site you consent to the use of cookies. Please visit our cookie policy for further details.

Sign up to our newsletter Subscribe