Editor
Tan Allaway
Tan Allaway is a former editor of PwC’s Digital Pulse.
Latest articles by Tan Allaway
Article
The impact of Millennials on the workplace
Millennials: they’re always on, always sharing, and always giving feedback. By numbers, they’re also taking over the working world. How can business culture adapt to attract the best and the brightest?
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Infographic
Infographic: Blockchain essentials
Ten years on from its release, blockchain is fundamentally altering the business landscape. Despite its adoption in enterprise, it’s still not widely understood. Here’s our guide to the fundamentals of blockchain technology.
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Report
Ten actions to help harness the power of digital
Over the years, PwC’s Digital IQ Survey has uncovered a direct correlation between financial performance and digital acumen. We distil the 2017 report into ten actions to help businesses get the most out of their digital investments.
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Report
Report: Fintech’s growing influence on financial services
Fintech has risen… and it’s shone a transformative light on the financial services. PwC’s 2017 Global Fintech Report reveals a landscape of traditional institutions ready to innovate and collaborate.
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Infographic
Infographic: Tips for improving email open rates
The ability to send a message direct to your customer’s email inbox is a privilege. Are you using it wisely?
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Report
Report: The internet’s effect on creative industries
‘Unlimited shelf space’ online has reshaped how content is produced and consumed. A study by PwC’s Strategy& looks at video, books, music, print and gaming to reveal how digitisation has boosted the creative economy.
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Infographic
Infographic: The current state of content marketing
Done well, content marketing can facilitate a powerful conversation with your customer – that’s why 88% of B2B marketers incorporate it into their strategy. How is content viewed by those invested in it?
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Infographic
Infographic: How women use online reviews to shop
Trust is a valuable asset in the digital economy. When it comes to buying behaviour, a poll of over 11,000 women has revealed the power of a great endorsement.
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Infographic
Infographic: The psychology of content types
The format of content should always suit its purpose. How does the brain process information and what type of content would work best for you? A look at the psychology of written, graphic, video and interactive elements.
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