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Editor

Tan Allaway

Tan Allaway is a former editor of PwC’s Digital Pulse.

Latest articles by Tan Allaway

Milllenials in the workplace
Article

The impact of Millennials on the workplace

Tan Allaway Ellie Gurgiel 08 May 2019 14 minutes

Millennials: they’re always on, always sharing, and always giving feedback. By numbers, they’re also taking over the working world. How can business culture adapt to attract the best and the brightest?

Read more
Infographic

Infographic: Blockchain essentials

Tan Allaway 26 Feb 2019 1 minute

Ten years on from its release, blockchain is fundamentally altering the business landscape. Despite its adoption in enterprise, it’s still not widely understood. Here’s our guide to the fundamentals of blockchain technology.

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Report

Ten actions to help harness the power of digital

Tan Allaway 12 Jun 2017 6 minutes

Over the years, PwC’s Digital IQ Survey has uncovered a direct correlation between financial performance and digital acumen. We distil the 2017 report into ten actions to help businesses get the most out of their digital investments.

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Report

Report: Fintech’s growing influence on financial services

Tan Allaway 07 Apr 2017 6 minutes

Fintech has risen… and it’s shone a transformative light on the financial services. PwC’s 2017 Global Fintech Report reveals a landscape of traditional institutions ready to innovate and collaborate.

Read more
Infographic

Infographic: Tips for improving email open rates

Tan Allaway 16 Mar 2017 1 minute

The ability to send a message direct to your customer’s email inbox is a privilege. Are you using it wisely?

Read more
Report

Report: The internet’s effect on creative industries

Tan Allaway 07 Mar 2017 8 minutes

‘Unlimited shelf space’ online has reshaped how content is produced and consumed. A study by PwC’s Strategy& looks at video, books, music, print and gaming to reveal how digitisation has boosted the creative economy.

Read more
Infographic

Infographic: The current state of content marketing

Tan Allaway 24 Feb 2017 1 minute

Done well, content marketing can facilitate a powerful conversation with your customer – that’s why 88% of B2B marketers incorporate it into their strategy. How is content viewed by those invested in it?

Read more
Infographic

Infographic: How women use online reviews to shop

Tan Allaway 15 Feb 2017 1 minute

Trust is a valuable asset in the digital economy. When it comes to buying behaviour, a poll of over 11,000 women has revealed the power of a great endorsement.

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Infographic

Infographic: The psychology of content types

Tan Allaway 02 Feb 2017 1 minute

The format of content should always suit its purpose. How does the brain process information and what type of content would work best for you? A look at the psychology of written, graphic, video and interactive elements.

Read more

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Latest from @PwCAUdigital

Your organisation has a fabulous #culture, but for some reason projects just never seem to succeed. Is it time to address your project culture? https://t.co/4uqX6uAGHv #transformation

Is your financial services business ready for Australia’s DDO regulations? Find out what they mean for you: https://t.co/yZVtuOZoll #DDO #banking

Moving to the cloud can have significant savings along with agility benefits, but there are things to consider first: https://t.co/CgblnjSEZG #cloud

Change is hard. It doesn’t have to be. Here's a new map and different approach to game the change. #digitaladoption https://t.co/URoMccZu5B

In search of savings and efficiencies, businesses are looking to the cloud. To ensure a successful migration companies should ask these six questions first: https://t.co/CgblnjSEZG #cloud

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