Simon specialises in delivering ecommerce and innovative digital solutions, and is one of the founding members of PwC’s Digital Consulting practise where he has consulted on new business models and the creation of value through digital innovations.

Prior to joining PwC Simon spent eight years in management roles within the corporate sector specialising in the financial services and retail industries, including leading the ecommerce function at National Australia Bank (NAB) where he was accountable for monetising digital channels and driving customer experience improvements.

Simon is also a passionate entrepreneur and investor, co-founding the social media consulting agency SocialMob and is currently studying at the Australian Graduate School of Entrepreneurship (Masters of Entrepreneurship and Innovation).

Simon specialises in: digital strategy, channel operations, business management, customer experience, leadership, innovation and new business models.