Philip has more than 20 years’ experience in consulting in addition to line-marketing experience with IBM and Telstra. His specialty lies in helping clients identify branded growth opportunities, transform their operating model and drive revenue and profit uplift. He has assisted blue-chip clients such as eBay, Swarovski, Turkish Airlines and the Virgin Group with their brand, proposition, marketing capability and customer experience.
Philip has worked across five continents and many industry sectors. He co-created a start-up venture for Accenture with Nokia and Sampo Bank and formed Accenture’s Pricing and Profit Optimisation practice across Europe and Latin America. He moved on to found Profit Insight Partners, a strategic consultancy helping companies improve performance through optimal marketing actions. He then spent several years as a Senior Partner with global brand strategy firm Prophet, working with clients in Europe, America and Australia to develop winning brand and experience offerings.
Philip holds a Bachelor degree from UWA and an MBA from IMD (Lausanne, Switzerland).
From a customer viewpoint, the disruption to traditional models brought on by digital change, coupled with attitudinal changes in customer groups and geographic growth shifts, means that all businesses will need to fundamentally review their value proposition and value creation models – this is an incredibly exciting time to be helping our clients.