Phil is a director at PwC in the consulting practice who has been delivering data-led projects across a broad range of industries and countries for 15 years. 

He helps his clients’ realise the value in their data assets through the application of advanced analytics techniques, whilst also aiming to increase his clients’?own analytics capability by co-designing and developing sustainable solutions. 

Phil has provided a wide variety of analytics services across a range of business challenges, where his primary experience draws from delivering insights through machine learning projects (segmentation, prediction and optimisation).

There are still so many important decisions being made without the support of data-led insights, or based purely on gut instinct alone, which I believe should informed through better use of data and analytics – the opportunities to apply data and analytics are only limited by our imagination.