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Nirosha Methananda

Nirosha is a former marketing lead for PwC’s Technology Consulting services.

Latest articles by Nirosha Methananda

Article

Finance sector ahead of the identity management game

Nirosha Methananda 11 Nov 2015 8 minutes

Rogue access to the systems of any financial organisation can wreak havoc – which is why the industry leads the pack when it comes to IAM.

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Article

Horsing Around with data for insights on the Melbourne Cup

Nirosha Methananda 02 Nov 2015 1 minute

With the ‘race that stops the nation’ nearing upon us… together with our Insight Analytics team we bring you a couple of last minute tips and fun for Cup day!

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Editorial

Editorial: Why ‘hybrid’ marketers are critical in the digital world

Nirosha Methananda 25 May 2015 8 minutes

Nirosha Methananda explores the importance of the ‘hybrid’ marketer in the digital world. A new breed of marketing professionals, who combine commercial smarts and creative flair to meet the needs of the always on customer and deliver measurable value back to the business.

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Podcast

Podcast: Aligning content marketing with your sales strategy

Nirosha Methananda 13 Mar 2015 47 seconds

What is a successful content marketing strategy? Nirosha Methananda outlines her tips for success and shares the benefits of aligning more closely with your sales department.

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Podcast

Podcast: Connecting in the consumer for authentic content marketing

Nirosha Methananda 07 Mar 2015 49 seconds

Nirosha Methananda discusses how to leverage content marketing to promote your brand. With such a range of outlets at the disposal of businesses, is email marketing really dead?

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Infographic

Infographic: Tips and tricks for content marketing success

Nirosha Methananda 02 Mar 2015 3 minutes

We know content marketing is key to digital strategy, but where to next? Nirosha Methananda highlights some key tips and tricks for businesses looking to develop a robust content marketing strategy and plan.

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Article

Why content marketing is critical to your digital strategy

Nirosha Methananda 16 Feb 2015 6 minutes

With a significant rise in the popularity of content marketing, we explore the benefits of these activities and why more businesses should be making content a part of their digital strategy.

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Article

Instagram outpaces Twitter with 300 million users a month

Nirosha Methananda 15 Dec 2014 3 minutes

According to impressive new statistics, Instagram’s fast-growing user base shows no sign of slowing down.

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Infographic

Infographic – Digital megatrends driving the ‘always on’ customer

Nirosha Methananda 12 Dec 2013 1 minute

With the customer ‘always on’ we’ve pulled together some interesting stats and facts about the four digital megatrends driving this change in behaviour.

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