Nirosha Methananda
Latest articles by Nirosha Methananda
Article
Finance sector ahead of the identity management game
Rogue access to the systems of any financial organisation can wreak havoc – which is why the industry leads the pack when it comes to IAM.
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Article
Horsing Around with data for insights on the Melbourne Cup
With the ‘race that stops the nation’ nearing upon us… together with our Insight Analytics team we bring you a couple of last minute tips and fun for Cup day!
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Editorial
Editorial: Why ‘hybrid’ marketers are critical in the digital world
Nirosha Methananda explores the importance of the ‘hybrid’ marketer in the digital world. A new breed of marketing professionals, who combine commercial smarts and creative flair to meet the needs of the always on customer and deliver measurable value back to the business.
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Podcast
Podcast: Aligning content marketing with your sales strategy
What is a successful content marketing strategy? Nirosha Methananda outlines her tips for success and shares the benefits of aligning more closely with your sales department.
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Podcast
Podcast: Connecting in the consumer for authentic content marketing
Nirosha Methananda discusses how to leverage content marketing to promote your brand. With such a range of outlets at the disposal of businesses, is email marketing really dead?
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Infographic
Infographic: Tips and tricks for content marketing success
We know content marketing is key to digital strategy, but where to next? Nirosha Methananda highlights some key tips and tricks for businesses looking to develop a robust content marketing strategy and plan.
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Article
Why content marketing is critical to your digital strategy
With a significant rise in the popularity of content marketing, we explore the benefits of these activities and why more businesses should be making content a part of their digital strategy.
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