Leading the areas of Strategy & Innovation, Product, Experience Design, Creative and Technology, Nick oversees end-to-end business solutions from strategy to execution in a role that spans multiple industry sectors including government, health, utilities, media, finance and retail.

Having held a number of executive roles with some of Australia’s leading businesses, Nick has a wealth of commercial experience in leading and running digital enterprises. With close to 20 years within the digital industry, Nick’s experience spans across a range of disciplines including commercial sales, marketing, product, operations, technology and program delivery across consulting, telecommunications, media and marketing services.

In his most recent role as CEO, Nick championed and executed a significant business and structural transformation, successfully integrating eight separate businesses to form what is now Salmat Digital. He also played an integral role in the digital success of ninemsn as its Chief Operating Officer and Network TEN as its Chief Digital Officer. In addition to this Nick has held senior roles with Singtel Optus and global consulting group Accenture. And as Chairman of the Interactive Advertising Bureau (IAB) Australia, he sought to promote the convergence and growth of the local digital industry.

Nick’s interest in digital extends beyond his professional life and he is passionate about the opportunities that digital offers to enable transformation beyond the business realm.

With a firm understanding of the end-to-end needs of what is required to support the multichannel transformation of B2C and B2B businesses, Nick’s acumen in this area makes him one of Australia’s leading authorities on digital change.

I enjoy being at the heart of the digital industry and being able to play a role in shaping it, working with smart and passionate individuals who dare to be different and challenge the status quo in order to define our future.