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Matthew Lieberman
Matt is the Chief Marketing Officer for PwC US and Mexico.
Latest articles by Matthew Lieberman
Article
Will the modern CMO please stand up?
Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.
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Article
Connecting companies to the IoT for smarter business
IoT is graduating from switching on lights to illuminating businesses with data and insights. The complexity of the connections will require more strategy for companies than consumers, but the payoff will be worth it.
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