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Matthew Lieberman
Matt is the Chief Marketing Officer for PwC US and Mexico.
Latest articles by Matthew Lieberman
Article
How to be an AI leader, not an AI washout
Do you know who you’re dealing with when it comes to the AI companies you interact with or plan to purchase? Beware ‘AI washing’ and irresponsible tech.
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Article
Will the modern CMO please stand up?
Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.
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Article
Connecting companies to the IoT for smarter business
IoT is graduating from switching on lights to illuminating businesses with data and insights. The complexity of the connections will require more strategy for companies than consumers, but the payoff will be worth it.
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