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Matthew Lieberman

Digital Pulse: Matt Lieberman

Matt is the Chief Marketing Officer for PwC US and Mexico.

Latest articles by Matthew Lieberman

AI washing
Article

How to be an AI leader, not an AI washout

Matthew Lieberman 13 Feb 2020 6 minutes

Do you know who you’re dealing with when it comes to the AI companies you interact with or plan to purchase? Beware ‘AI washing’ and irresponsible tech.

Read more
Will the modern CMO please stand up?
Article

Will the modern CMO please stand up?

Matthew Lieberman 13 Aug 2019 8 minutes

Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.

Read more
IoT for business
Article

Connecting companies to IoT for smarter business

Matthew Lieberman 23 Jul 2019 7 minutes

IoT is graduating from switching on lights to illuminating businesses with data and insights. The complexity of the connections will require more strategy for companies than consumers, but the payoff will be worth it.

Read more

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Your organisation has a fabulous #culture, but for some reason projects just never seem to succeed. Is it time to address your project culture? https://t.co/4uqX6uAGHv #transformation

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Change is hard. It doesn’t have to be. Here's a new map and different approach to game the change. #digitaladoption https://t.co/URoMccZu5B

In search of savings and efficiencies, businesses are looking to the cloud. To ensure a successful migration companies should ask these six questions first: https://t.co/CgblnjSEZG #cloud

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