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David Clarke

Digital Pulse David Clarke

David Clarke is a former partner and was the global chief experience officer for PwC.

Latest articles by David Clarke

Essential business
Article

Essential business shifts to survive and thrive amid COVID-19

David Clarke 01 Sep 2020 10 minutes

With the meaning of ‘essential’ being reevaluated amid COVID-19 it’s time for business to do some reassessment of their own. Investing in digital and acting on necessary operational shifts will place companies in good stead to thrive in a challenging environment.

Read more
Article

Daring differently: Three concepts to realise digital transcendence

David Clarke 05 Mar 2020 8 minutes

Do you dare? Continuing in our series on this year’s Digital IQ Survey, PwC US’s Chief Experience Officer, David Clarke, explores the three pillars that companies need to set in place to get real results from their digital efforts.

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digital adoption
Article

Game the change for employee digital adoption

David Clarke 23 Jan 2020 8 minutes

So you have to change your business, your tech or your software. How do you encourage digital adoption among your employees? With a new map and different approach, explains PwC US’s Chief Experience Officer, David Clarke.

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Is your brand experience special?
Article

Is your business special? (It can be)

David Clarke 13 Jun 2019 10 minutes

Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.

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Drive change and abandon cliches
Editorial

How to drive change and abandon clichés in three easy steps

David Clarke 14 May 2019 6 minutes

It’s time to abandon tired, old-fashioned rhetoric and create the change you want to see in your business. David Clarke shares his top three tips for taking control.

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Smashed pieces for rebuilding
Editorial

How to self-disrupt before you’re disrupted

David Clarke 13 Feb 2019 8 minutes

Are your star players leaving? Are customers starting to go to the competition? News flash: You’re probably being disrupted. Here’s how to take the offence while there’s still time.

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Article

What a clunky 1980s cell phone can teach us about leadership

David Clarke 08 Nov 2018 8 minutes

To stay ahead of the curve, executives must be early adopters of technology. By embracing their own curiosity and showing optimism for the future they will not only set an example for staff, but ensure their business remains at the cutting-edge of possibility.

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The unexpected formula for customer experience success
Article

The unexpected formula for great customer experience

David Clarke 18 Oct 2018 7 minutes

It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.

Read more

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Latest from @PwCAUdigital

Is your financial services business ready for Australia’s DDO regulations? Find out what they mean for you: https://t.co/yZVtuOZoll #DDO #banking

Moving to the cloud can have significant savings along with agility benefits, but there are things to consider first: https://t.co/CgblnjSEZG #cloud

Change is hard. It doesn’t have to be. Here's a new map and different approach to game the change. #digitaladoption https://t.co/URoMccZu5B

In search of savings and efficiencies, businesses are looking to the cloud. To ensure a successful migration companies should ask these six questions first: https://t.co/CgblnjSEZG #cloud

What’s the future of telehealth? Assessment, integration and robust data will be needed to ensure its success. https://t.co/VSPTw5fTGV #telemedicine #health

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