David Clarke is PwC’s Global Chief Experience Officer based in the US.
David Clarke is PwC’s global chief experience officer and leads PwC’s Experience Center. A principal with PwC US, he is based in the Florida area.
In the emerging digital world, it’s going to be increasingly important that CEOs demonstrate their willingness to be first movers when it comes to technology.”
To stay ahead of the curve, executives must be early adopters of technology. By embracing their own curiosity and showing optimism for the future they will not only set an example for staff, but ensure their business remains at the cutting-edge of possibility.
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It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.
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