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David Clarke
David Clarke is a former partner and was the global chief experience officer for PwC.
Latest articles by David Clarke
Article
Essential business shifts to survive and thrive amid COVID-19
With the meaning of ‘essential’ being reevaluated amid COVID-19 it’s time for business to do some reassessment of their own. Investing in digital and acting on necessary operational shifts will place companies in good stead to thrive in a challenging environment.
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Article
Daring differently: Three concepts to realise digital transcendence
Do you dare? Continuing in our series on this year’s Digital IQ Survey, PwC US’s Chief Experience Officer, David Clarke, explores the three pillars that companies need to set in place to get real results from their digital efforts.
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Article
Game the change for employee digital adoption
So you have to change your business, your tech or your software. How do you encourage digital adoption among your employees? With a new map and different approach, explains PwC US’s Chief Experience Officer, David Clarke.
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Article
Is your business special? (It can be)
Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.
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Editorial
How to drive change and abandon clichés in three easy steps
It’s time to abandon tired, old-fashioned rhetoric and create the change you want to see in your business. David Clarke shares his top three tips for taking control.
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Editorial
How to self-disrupt before you’re disrupted
Are your star players leaving? Are customers starting to go to the competition? News flash: You’re probably being disrupted. Here’s how to take the offence while there’s still time.
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Article
What a clunky 1980s cell phone can teach us about leadership
To stay ahead of the curve, executives must be early adopters of technology. By embracing their own curiosity and showing optimism for the future they will not only set an example for staff, but ensure their business remains at the cutting-edge of possibility.
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Article
The unexpected formula for great customer experience
It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.
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