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Director

Barry Trubridge

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Barry Trubridge is a Director in PwC Australia’s Experience and Insights consulting practice.

Latest articles by Barry Trubridge

Article

Four ways to know your customer in a post-survey world

Barry Trubridge Will Kingston Becky Walker 02 Oct 2017 8 minutes

Customer surveys are becoming a thing of the past, with more efficient ways emerging to gauge sentiment. Barry Trubridge looks at how four technologies can help understand how your customer is feeling.

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Latest from @PwCAUdigital

Should you always aim to make your customers happy? Actually, a whole range of emotions can drive the customer journey. Here’s a guide to #emotionaldesign https://t.co/7FB9IFVNng

Wouldn’t it be nice to have someone looking after your money, saving where you need to and ensuring you are covered in hard times? What if that someone was your bank? #futures #USperspectives #banking https://t.co/MjXnyaRY9I

Building deep emotional connections will help your #brand stand out in a sea of choice. Here’s a guide to emotional #design https://t.co/7FB9IFVNng

Just because you can’t see it doesn’t mean it isn’t there. The invisible #bank could be the way of the future #savings #CustomerExperience #USperspectives https://t.co/MjXnyaRY9I

There are three layers on an emotional journey. Peeling them back could help design your ideal #customerexperience https://t.co/7FB9IFVNng

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