Anthony has experience managing all aspects of large scale online and mobile projects, from product and concept development, strategic planning and modelling, operationalisation, implementation, resourcing, marketing, distribution and pivoting.

Prior to joining PwC, Anthony consulted to a number of prominent Australian businesses across a variety of industries driving business innovation and developing digital strategy, some of which included Telstra, Australia Post, Transurban, the Department of Human Services and the NRMA.

Complementing his avid interest of anything automotive, Anthony was instrumental in the creation of Carpoint for Ninemsn in his role as Executive Producer with the organisation and later in his career also acted as General Manager of CarSales.com.au at its inception.

Leveraging his digital experience, Anthony founded and developed his own online business ventures including Autocult, uVent and Linkme, the latter of which he sold to Telstra in 2004.

Recognising the value in supporting and growing start-ups within the local digital industry, Anthony holds an advisory board member position with venture accelerator program, AngelCube. He was responsible for developing the educational content and processes for the AngelCube boot camp program and acts as a mentor to all participants.

“Digital is about speed and pivoting. The pace that digital requires to conceive, plan, design, build, deploy and test, appeals to my mind which is constantly in future mode.”