According to PwC research, 68% of Australian consumers are still primarily using physical stores as an integral part of the shopping process. In fact, our research reveals that  37% of Australian consumers believe that the main obstacle related to online shopping is the ‘inability to touch and feel a product’. Last week’s PwC Retail and Consumer Digital Breakfast explored the impact of the rise of connected retail as well as its implications for your business and your brand. If you couldn’t attend, you can view highlights from the event in the video below.


Find out more about PwC’s most recent Connected Retail report, The Future of the Store here.



John Riccio

John is PwC’s Global Design & Deploy, Experience Consulting partner.

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