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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts in Innovative Strategy

Why we need smart cities

Building a smart city isn’t about firing up all the technology in your municipal arsenal, says Chris Vein. It’s about embarking on a process of endless reinvention.

Can RFID solve inventory?

You can’t be ‘omnichannel’ until inventory is solved

Unless retailers can get a real-time understanding of exactly what’s on their shelves, omnichannel will evade them, argues Chris Warry. RFID can solve the problem – and bring in more customers.

Digital Trends 2017

Digital tipping points in 2017: Our team’s predictions

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.

Couple shopping

Retail Trends 2017: What is digital’s impact on the retail sector?

Retail is beholden to the consumer – and consumers are changing fast, as is the technology that supports them. What are the digital trends that will drive the retail industry this year? We speak to former David Jones CEO, Paul Zahra.

Open Enterprise: Why companies need to learn to share

The open enterprise: Why companies need to learn to share

You can’t go it alone, says Nick Spooner. Abandoning a culture of secrecy and striking partnerships with other businesses is the shortcut to customer experience gold.

Stop button

Five marketing habits you should quit in 2017

The practices that you wean yourself off this year can impact your business as much as the habits you hold on to. Philip Otley offers a roundup of some of the bigger marketing practices that could be holding back your brand. Which of these could you consign to the post-Christmas rubbish collection?


Your next digital innovation could stem from nature

From drones to design thinking, technology and innovation is being inspired by natural processes. Here’s how biomimicry could play a role in shaping the future.


How robots can create happier customers

Mostly known for its ability to cut costs and increase efficiency, robotic process automation has a softer side. Brandon Stafford explains the ways RPA can improve the customer experience.

digital transformation

The frozen obstacle that can hold up your transformation

A crucial part of digital transformation is the changing of mindsets, which requires the vision to be clearly communicated. Nick Spooner discusses the ‘frozen middle’, a secret saboteur of change agendas.

customer journey

Why the customer journey will only take you so far

The concepts of customer experience and customer journey differ. What do they deliver and which strategy should businesses favour?