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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts in Innovative Strategy

PwC innovation Benchmark

Report: Innovation insights from around the world, 2017

We surveyed over a thousand global business executives to explore their approach to innovation. Kate Eriksson shares five trends uncovered by PwC’s Innovation Benchmark report.

Tips for digital investment

Ten actions to help harness the power of digital

Over the years, PwC’s Digital IQ Survey has uncovered a direct correlation between financial performance and digital acumen. We distil the 2017 report into ten actions to help businesses get the most out of their digital investments.

How to build a business platform

How to build a business platform

Organisations from retailers to banks are using digital platforms to make their products and services more accessible. Andrew Sklar shares his insights on delivering a platform at enterprise level.


What if we could make the future more vivid?

Facial image manipulation apps are incredibly popular – and they signify an obsession with visualising our ‘possible’ selves. How can businesses leverage this during change management?


Three use cases for virtual reality in enterprise

Accessibility and cost of production mean that many businesses can now afford to treat VR as a viable option for enhancing the customer or employee experience. Hilda Clune looks at the strongest opportunities for virtual reality in enterprise.


How to create value from your business data

All companies have data, and all companies could stand to gain from it. Monty Hamilton serves up some crucial questions to help business leaders benefit from the information they create.


The secrets of agile’s success

With ANZ bank the latest in a string of organisations to turn away from traditional modes of working, PwC’s Head of Innovation, Kate Eriksson shares her insights on what it takes to successfully implement agile.


Infographic: Ten principles of strategy through execution

Based on Strategy&’s experience of working with global organisations, we’ve formulated a ten-step guide to help you build stronger links between business strategy and execution.


Video: How to solve business problems with AI

How can artificial intelligence be used pragmatically in business? PwC’s Chief Data Scientist Matt Kuperholz gives seven case studies of how ‘practical AI’ has been implemented across a range of industries, from mining to airlines.

Lady with shopping bags

Working with, not against, the psychology of customer loyalty

Wouldn’t it be better to inspire, rather than pay, customers to love your brand? Philip Otley and Johann Ponnampalam propose a new kind of loyalty scheme: one that leverages behavioural science to build a better bond.