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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts in Innovative Strategy

Video: How to solve business problems with AI

How can artificial intelligence be used pragmatically in business? PwC’s Chief Data Scientist Matt Kuperholz gives seven case studies of how ‘practical AI’ has been implemented across a range of industries, from mining to airlines.

Lady with shopping bags

Working with, not against, the psychology of customer loyalty

Wouldn’t it be better to inspire, rather than pay, customers to love your brand? Philip Otley and Johann Ponnampalam propose a new kind of loyalty scheme: one that leverages behavioural science to build a better bond.

PwC smart cities

Melbourne, Barcelona, San Francisco: three smart cities changing the world

There are certain perspectives that exemplify what it means for a city to be smart. Chris Vein looks at the places that are successfully building a vision for the future.

Finding the right gift for the occasion

Five steps to tailor your marketing to the occasion

Buying habits depend on context, which means your marketing strategy must be married to the moment. Philip Otley explains how to bring occasion-based marketing to life.


The importance of purpose in a digital world

Purpose isn’t a marketing idea – it’s a company idea, says Vanessa Brennan. After all, how can you build trust with your customers without shared values?


Be bold for change: A call to action for leaders and for business

The theme for International Women’s Day rallies us to forge a better working world. Showing courage, says Kate Eriksson, is also what’s demanded of large businesses that want to thrive.

Turning toys into solutions

Understanding customer behaviour will turn toys into solutions

Technology designed without behavioural insight is a gimmick – not a business solution. Will Kingston explains how behavioural science can drive innovation.


Why we need smart cities

Building a smart city isn’t about firing up all the technology in your municipal arsenal, says Chris Vein. It’s about embarking on a process of endless reinvention.

Can RFID solve inventory?

You can’t be ‘omnichannel’ until inventory is solved

Unless retailers can get a real-time understanding of exactly what’s on their shelves, omnichannel will evade them, argues Chris Warry. RFID can solve the problem – and bring in more customers.

Digital Trends 2017

Digital tipping points in 2017: Our team’s predictions

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.