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Digital Pulse

in·no·va·tion – A creation resulting from study and/or experimentation. The act of starting something new.

dis·rup·tion – An act of delaying or interrupting continuity. An event that results in displacement or discontinuity. The act of causing disorder.

Digital change is a journey, not a destination.
It requires agility and flexibility to underpin a continually evolving business environment.

Industry Change – The ongoing economic, technological and social development of commercial business and market sectors.

All posts in Innovative Strategy

Artificial Intelligence: It's not about the hype

Artificial intelligence: It’s not about the hype

Few technologies have promised to disrupt the way we do business like AI. But, says Matt Kuperholz, getting swept up in the buzz is pointless unless you assess the foundations of your business first.

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Seeking innovation from the ground up

Seeking innovation from the ground up

Crowdsourcing ideas from staff and customers allows businesses to capitalise on a wider set of skills, knowledge and experience. Kate Eriksson examines the benefits of bottom-up innovation.

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Using science fiction to explore business innovation

Using science fiction to explore business innovation

To compete, businesses understand they need to innovate, embrace digital disruption and transform offerings. Knowing how to begin that journey is tricky. Science fiction provides an accessible starting point.

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How insurtech will make you love your insurer

How insurtech will make you love your insurer

In the second article of his series on insurance and technology, Nick Spooner examines the opportunities that insurtech is creating for incumbent insurers.

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Creative, authentic, mobile: The characteristics of Generation Z

Creative, authentic, mobile: The characteristics of Generation Z

Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?

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Thawing the resistance to digital transformation

Thawing the resistance to digital transformation

The frozen middle of a business can put a stop to innovation and transformation. Thawing out politics, behaviours and mindsets isn’t always easy, but it can be achieved with a strategic approach.

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Why conversation is the future of customer experience

Why conversation is the future of customer experience

When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.

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Creating inclusive societies with digital technology

Creating inclusive societies with digital technology

How can governments harness technology to build more inclusive societies and economies? That was the discussion at a gathering of global policymakers and industry leaders. Gulandam Khan reports from the OECD Forum in Paris.

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PwC innovation Benchmark

Report: Innovation insights from around the world, 2017

We surveyed over a thousand global business executives to explore their approach to innovation. Kate Eriksson shares five trends uncovered by PwC’s Innovation Benchmark report.

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Tips for digital investment

Ten actions to help harness the power of digital

Over the years, PwC’s Digital IQ Survey has uncovered a direct correlation between financial performance and digital acumen. We distil the 2017 report into ten actions to help businesses get the most out of their digital investments.

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