Industry Focus

Retail

Latest Articles

Article

Five marketing habits you should quit in 2017

Philip Otley 30 Jan 2017 8 minutes

The practices that you wean yourself off this year can impact your business as much as the habits you hold on to. Philip Otley offers a roundup of some of the bigger marketing practices that could be holding back your brand. Which of these could you consign to the post-Christmas rubbish collection?

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Article

Is Amazon Go shutting down the checkout for good?

Richard Blundell 12 Dec 2016 8 minutes

This month, Amazon announced it’s opening a physical store that doesn’t have any payment tills. Richard Blundell explores the strategy and tech behind this radical new concept for retail.

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Infographic

Infographic: Unboxing the subscription economy

07 Dec 2016 1 minute

Powered by new digital technologies, the subscription economy has changed the face of online shopping. How are consumers responding to these curated services and experiences?

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Infographic

Infographic: Mobile commerce reshapes retail sales

01 Dec 2016 1 minute

As Black Friday sales go global, mobile commerce continues to change the way consumers browse and shop. What can retailers learn in the lead up to Christmas?

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Article

Why the customer journey will only take you so far

John Riccio 16 Nov 2016 5 minutes

The concepts of customer experience and customer journey differ. What do they deliver and which strategy should businesses favour?

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Uncovered

Uncovered: Hyperlocal targeting

Richard Blundell 26 Oct 2016 8 minutes

Richard Blundell hones in on hyperlocal targeting, a technology that helps individuals digitally interact with their immediate surroundings.

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Article

Don’t be afraid of data analytics

John Studley 19 Oct 2016 8 minutes

The direct relationship between data and company profits might be difficult to predict but, as John Studley argues, analytics capabilities provide a substantial return on investment.

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Article

It’s time we reimagined customer loyalty

Philip Otley 17 Oct 2016 8 minutes

Their name suggests otherwise, but loyalty schemes might not actually foster allegiance to your brand. Philip Otley explains how to approach the next level of rewards programs.

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Article

Why buy when you can rent? Signing up to the subscription economy

13 Oct 2016 11 minutes

A new generation of customer prizes access over ownership – paving the way for subscription business models in everything from meals and motors to mobile apps.

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