Industry Focus

Retail

Latest Articles

Report

Why conversation is the future of customer experience

Sean Colvin Will Kingston 07 Jul 2017 8 minutes

When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.

Read more
Infographic

Infographic: Shopping the Millennial way

06 Jul 2017 2 minutes

Think everyone shops the same? Think again. Millennials expect very different things when it comes to their retail experiences.

Read more
Infographic

Infographic: Why customer reviews matter

22 Jun 2017 1 minute

Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations.

Read more
Article

How to create value from your business data

Monty Hamilton 19 May 2017 9 minutes

All companies have data, and all companies could stand to gain from it. Monty Hamilton serves up some crucial questions to help business leaders benefit from the information they create.

Read more
Report

Blockchain beyond the financial sector

John Shipman 04 May 2017 6 minutes

From safeguarding property titles to returning profits to struggling musicians, here’s a round-up of the ways blockchain could solve problems for a range of industries.

Read more
Article

Working with, not against, the psychology of customer loyalty

Philip Otley 03 Apr 2017 8 minutes

Wouldn’t it be better to inspire, rather than pay, customers to love your brand? Philip Otley and Johann Ponnampalam propose a new kind of loyalty scheme: one that leverages behavioural science to build a better bond.

Read more
Infographic

Infographic: How women use online reviews to shop

Tan Allaway 15 Feb 2017 1 minute

Trust is a valuable asset in the digital economy. When it comes to buying behaviour, a poll of over 11,000 women has revealed the power of a great endorsement.

Read more
Article

You can’t be ‘omnichannel’ until inventory is solved

13 Feb 2017 10 minutes

Unless retailers can get a real-time understanding of exactly what’s on their shelves, omnichannel will evade them, argues Chris Warry. RFID can solve the problem – and bring in more customers.

Read more
Article

Digital tipping points in 2017: Our team’s predictions

Richard Blundell 08 Feb 2017 10 minutes

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Chief Digital Officer Study

Disappearing act

Has the CDO hype reached a turning point? Explore our global findings