Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
The changing nature of trust
In a digital world where vast amounts of data are harnessed yet people can’t see who they are transacting with, is trust possible? John Riccio examines the evolution of assessing reputation and the implications for business.
Read more
Four ways to know your customer in a post-survey world
Customer surveys are becoming a thing of the past, with more efficient ways emerging to gauge sentiment. Barry Trubridge looks at how four technologies can help understand how your customer is feeling.
Read more
Chatbots and the five rules of conversational experience
So you’ve decided on a chatbot for your business. Have you got a strategy? Implementing an AI helper takes more than just IT. Sean Colvin flags five considerations to create a truly conversational experience.
Read more
Why the experience age is closing the gap between consultancy and agency
Creativity can’t go it alone, says John Riccio. Businesses are looking for a strong brand strategy backed up by data. Where does that leave the advertising industry?
Read more
Infographic: The new rules of customer experience
Customer experience has come a long way from simply providing a product and taking payment. As AI, mobile and the cloud combine to transform the customer journey, here are four steps to guide businesses into the intelligent experience economy.
Read more
Are virtual assistants blind to brand?
As people buy products recommended via their voice-activated virtual assistants, the importance of brand may diminish. Here are three things brands need to rethink to stay relevant in this blind new world.
Read more
Creative, authentic, mobile: The characteristics of Generation Z
Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?
Read more
Why conversation is the future of customer experience
When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.
Read more
Infographic: Shopping the Millennial way
Think everyone shops the same? Think again. Millennials expect very different things when it comes to their retail experiences.
Read more
