Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Chatbots and the five rules of conversational experience
So you’ve decided on a chatbot for your business. Have you got a strategy? Implementing an AI helper takes more than just IT. Sean Colvin flags five considerations to create a truly conversational experience.
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Why the experience age is closing the gap between consultancy and agency
Creativity can’t go it alone, says John Riccio. Businesses are looking for a strong brand strategy backed up by data. Where does that leave the advertising industry?
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Infographic: The new rules of customer experience
Customer experience has come a long way from simply providing a product and taking payment. As AI, mobile and the cloud combine to transform the customer journey, here are four steps to guide businesses into the intelligent experience economy.
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Are virtual assistants blind to brand?
As people buy products recommended via their voice-activated virtual assistants, the importance of brand may diminish. Here are three things brands need to rethink to stay relevant in this blind new world.
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Creative, authentic, mobile: The characteristics of Generation Z
Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?
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Why conversation is the future of customer experience
When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.
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Infographic: Shopping the Millennial way
Think everyone shops the same? Think again. Millennials expect very different things when it comes to their retail experiences.
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Infographic: Why customer reviews matter
Online customer reviews are crucial when it comes to consumer purchasing decisions – in fact, they’re almost as trusted as personal recommendations.
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How to create value from your business data
All companies have data, and all companies could stand to gain from it. Monty Hamilton serves up some crucial questions to help business leaders benefit from the information they create.
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