Industry Focus


Latest Articles


X marks the spot: Choosing the best retail location without a map

Phil Bolton 10 Apr 2018 8 minutes

Knowing where to open – or close – a store or branch is not easy. If you’re starting with a map to find the optimal retail location, and not your customer, then things are going to get expensive, fast.

Read more

Infographic: Is that a bot in your basket?

05 Apr 2018 2 minutes

Individuals are increasingly using virtual assistants to make their home or work life easier. Chatbots can do this for retail, and help smooth over a variety of pain points.

Read more

Report: Experience is everything

Richard Blundell 27 Mar 2018 9 minutes

Is it technology or humans that helps you win at retail? According to customers, it’s both, but they have specific parts to play when it comes to creating a great customer experience.

Read more

Global domination: How a local brand can make it big without leaving home

John Riccio 13 Feb 2018 7 minutes

As customers enjoy access to more products and services than ever before local businesses need to compete with international rivals as well as those down the street. Here are a few ways successful companies have done just that.

Read more

2018: Digital predictions in the year of fragility

John Riccio 30 Jan 2018 13 minutes

This year, optimism and caution are the lenses through which businesses will navigate digital change. The PwC Digital Services team give their predictions of the biggest trends in technology in 2018.

Read more

Three ways to prepare for the new tech wave

Will Kingston 23 Jan 2018 8 minutes

Companies are racing to adopt cutting edge technology to optimise their customer experience, but the likes of AI and blockchain will only take you so far unless the underlying infrastructure is reshaped first.

Read more

The big easy

16 Jan 2018 7 minutes

Making life easier for customers might not be your top priority, but a hassle free experience could mean the difference between a delighted consumer and a disappearing one.

Read more

Love your staff or lose your customers

Richard Blundell 11 Dec 2017 7 minutes

Empowering customer-facing staff with technology and new practices is the key to delivering your brand strategy and preventing negative experiences that go viral.

Read more Cyber security
Report How consumers see cyber security and privacy risks

Steve Ingram 05 Dec 2017 8 minutes

A recent PwC survey found that 85% of consumers will not do business with a company if they have concerns about its security practices. To earn trust, and consumer business, companies must protect customer data and respect individual privacy.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Chief Digital Officer Study

Disappearing act

Has the CDO hype reached a turning point? Explore our global findings