Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Are daily deals dead? Pivoting to avert a downturn – Part 1
Are daily deals dead? With reports rife daily deals are heading into oblivion, in the first of our two-part series, we examine the weaknesses of this business model and what went wrong.
Read moreInfographic – Exploring global ecommerce opportunities
Following on from our article ‘Why globalising your online retail offering is crucial for future success’, this infographic, produced by UK-based search marketing company Search Laboratory, outlines the opportunities for global ecommerce.
Read moreMulti-screen mania – Insights into cross-platform consumer behaviour
In its report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, Google unveils that 90% of people move between devices to accomplish a goal, whether on smartphones, PCs, tablets or TV.
Read moreRetail shopper 2.0 – Hyper-connected and demanding a seamless multi-channel experience
Customer experience is now central to maintaining a competitive edge – the contemporary customer expects to engage with retailers across multiple channels and touch points.
Read moreWhy globalising your online retail offering is crucial for future success
With the global e-commerce market set to reach USD$1,285 billion by 2015 the opportunity for Australian retailers to expand offshore is ripe. However it is crucial retailers invest in robust technologies and business systems that allow for agility and accommodate growth.
Read moreUnderstanding the Psychology of Social Commerce
Although social media provides brands and companies with the opportunity to engage with their potential and existing audiences – many businesses are failing to take advantage of these channels – preaching, rather than reaching.
Read moreInsight: The value of Australian online retail sales – NAB infographic
Although the media is rife with reports that the Australian retail industry is in a downward spiral, with international competitors beating down their doors – the 2012 NAB Online Retail Sales Index paints a more positive picture.
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