Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Multi-screen mania – Insights into cross-platform consumer behaviour
In its report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, Google unveils that 90% of people move between devices to accomplish a goal, whether on smartphones, PCs, tablets or TV.
Read moreRetail shopper 2.0 – Hyper-connected and demanding a seamless multi-channel experience
Customer experience is now central to maintaining a competitive edge – the contemporary customer expects to engage with retailers across multiple channels and touch points.
Read moreWhy globalising your online retail offering is crucial for future success
With the global e-commerce market set to reach USD$1,285 billion by 2015 the opportunity for Australian retailers to expand offshore is ripe. However it is crucial retailers invest in robust technologies and business systems that allow for agility and accommodate growth.
Read moreUnderstanding the Psychology of Social Commerce
Although social media provides brands and companies with the opportunity to engage with their potential and existing audiences – many businesses are failing to take advantage of these channels – preaching, rather than reaching.
Read moreInsight: The value of Australian online retail sales – NAB infographic
Although the media is rife with reports that the Australian retail industry is in a downward spiral, with international competitors beating down their doors – the 2012 NAB Online Retail Sales Index paints a more positive picture.
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