Industry Focus

Retail

Latest Articles

Digital Pulse Holiday Shopping Outlook

This holiday season is about shopping convenience, community and chilling out

Allison Stone 11 Dec 2019 7 minutes

For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.

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Digital Pulse: strategic communication
Article

Strategic communication: Ten steps to rebuild trust

Sonia Clarke 04 Dec 2019 6 minutes

Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.

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Digital Pulse IoT retail
Article

Retailers ring up value with the Internet of Things

Rob Mesirow 27 Nov 2019 8 minutes

Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.

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Digital Pulse 4IR survey
Article

Why 4IR is a love it or loathe it proposition

Steve Pillsbury 19 Nov 2019 7 minutes

With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.

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Four ways IoT can make hotels smart
Article

The smart connection: Hospitality and the Internet of Things

Jennie Blumenthal 04 Sep 2019 5 minutes

Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.

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CEO Survey: Hospitality and Leisure
Report

No vacancy: The disruption (and solution) facing the hotel industry

14 Aug 2019 8 minutes

With online aggregators and sharing platforms aplenty, hotels are fighting to retain their market share. Results from this year’s Annual Global CEO Survey suggest execs are worried, but with the right mix of humans and tech, they can turn the guest experience from room to reward.

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Transforming the C-suite with diversity
Article

Leading the way to inclusivity with technology

Carrie Duarte 09 Jul 2019 8 minutes

Technology is the great equaliser. When combined with the right cultural framework, it can boost diversity all the way to the top, and lead to a more profitable, innovative and socially responsible business.

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Is your brand experience special?
Article

Is your business special? (It can be)

David Clarke 13 Jun 2019 10 minutes

Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.

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Emotional Design
Article

How to design your brand around emotions

Becky Walker 17 Apr 2019 10 minutes

Brands may focus on what the customer wants, but what about how they feel? All emotions — good or bad — can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.

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