Industry Focus

Retail

Latest Articles

Article

It’s time – The role of wearables in connected retail

John Riccio 16 Mar 2015 6 minutes

With the launch of the Apple Watch, early adopters world-wide are eagerly waiting to get their hands on what has been heralded by the company as its ‘most personal device’ yet. Beyond being a cool new tech toy, what are the broader enterprise implications of wearables? John Riccio explores the role of these technologies in driving a connected retail model and shares where he sees the opportunities for retailers to utilise this ‘most personal’ device.

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Podcast

Podcast: Aligning content marketing with your sales strategy

Nirosha Methananda 13 Mar 2015 47 seconds

What is a successful content marketing strategy? Nirosha Methananda outlines her tips for success and shares the benefits of aligning more closely with your sales department.

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Podcast

Podcast: Connecting in the consumer for authentic content marketing

Nirosha Methananda 07 Mar 2015 49 seconds

Nirosha Methananda discusses how to leverage content marketing to promote your brand. With such a range of outlets at the disposal of businesses, is email marketing really dead?

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Infographic

Infographic: Tips and tricks for content marketing success

Nirosha Methananda 02 Mar 2015 3 minutes

We know content marketing is key to digital strategy, but where to next? Nirosha Methananda highlights some key tips and tricks for businesses looking to develop a robust content marketing strategy and plan.

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Podcast

Podcast: Retail trends 2015 – The rise of connected retail and in-store digital devices

Richard Blundell 27 Feb 2015 1 minute

The consumer is driving the connected retail revolution. Richard Blundell discusses what retailers and shoppers can expect to see in the coming year.

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Infographic

Infographic: How consumers perceive value

20 Feb 2015 58 seconds

‘There is no truth. There is only perception.’ This week’s infographic examines the fluctuation in the perceived value of goods and how this can be skewed by the slightest twist in its fate or more seismic events.

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Article

Why content marketing is critical to your digital strategy

Nirosha Methananda 16 Feb 2015 6 minutes

With a significant rise in the popularity of content marketing, we explore the benefits of these activities and why more businesses should be making content a part of their digital strategy.

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Infographic

Infographic: The mobile technology habits of Gen X vs Millennials

06 Feb 2015 45 seconds

In the battle between smartphones and tablets – what is the generational gap between Gen X and Millennials when it comes to mobile technology uptake and usage?

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Article

Are you tuning into the real voice of your customer?

23 Jan 2015 5 minutes

Businesses that rely on outdated metrics such as the Net Promoter Score risk missing out on the insights generated by the customer’s authentic voice.

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