Industry Focus

Retail

Latest Articles

Infographic

Infographic: Tips and tricks for content marketing success

Nirosha Methananda 02 Mar 2015 3 minutes

We know content marketing is key to digital strategy, but where to next? Nirosha Methananda highlights some key tips and tricks for businesses looking to develop a robust content marketing strategy and plan.

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Podcast

Podcast: Retail trends 2015 – The rise of connected retail and in-store digital devices

Richard Blundell 27 Feb 2015 1 minute

The consumer is driving the connected retail revolution. Richard Blundell discusses what retailers and shoppers can expect to see in the coming year.

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Infographic

Infographic: How consumers perceive value

20 Feb 2015 58 seconds

‘There is no truth. There is only perception.’ This week’s infographic examines the fluctuation in the perceived value of goods and how this can be skewed by the slightest twist in its fate or more seismic events.

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Article

Why content marketing is critical to your digital strategy

Nirosha Methananda 16 Feb 2015 6 minutes

With a significant rise in the popularity of content marketing, we explore the benefits of these activities and why more businesses should be making content a part of their digital strategy.

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Infographic

Infographic: The mobile technology habits of Gen X vs Millennials

06 Feb 2015 45 seconds

In the battle between smartphones and tablets – what is the generational gap between Gen X and Millennials when it comes to mobile technology uptake and usage?

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Article

Are you tuning into the real voice of your customer?

23 Jan 2015 5 minutes

Businesses that rely on outdated metrics such as the Net Promoter Score risk missing out on the insights generated by the customer’s authentic voice.

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Infographic

Infographic: How to use the sharing economy to win big

John Riccio 23 Jan 2015 2 minutes

Interested in reaping the benefits of the sharing economy? Start by overturning dusty ideas about ownership, value and customer experience.

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Infographic

Infographic: The retailer’s guide to Big Data

John Riccio 16 Jan 2015 1 minute

From well-worn challenges to long-haul goals, this handy infographic will help you bolster your Big Data strategy in 2015.

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Report

GSISS 2015: Why retailers need a future-forward cybersecurity strategy

Steve Ingram 16 Jan 2015 5 minutes

Sub-par data governance and falling cybersecurity budgets have left retailers hoping to combat virtual crime more vulnerable than ever.

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