Industry Focus

Retail

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consumer trends
Report

Five trends shaping the future of consumer markets

Donna Watt 20 Apr 2021 11 minutes

Fundamental shifts that were already occurring in consumer markets accelerated with the onset of the COVID-19 pandemic. A new report highlights five global macro trends transforming the industry.

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Cookies
Article

How businesses can adapt to a world without cookies

Vicki Huff Eckert 17 Mar 2021 6 minutes

Google is phasing out third-party cookies by 2022. Companies dependent on cookies to understand their clients or customers and make sales must adapt to avoid falling behind.

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Personal interfaces
Article

Getting personal: Questions to enable a better customer interface

John Jones 15 Feb 2021 8 minutes

Online product and services sites are full of confusing menus with endless navigational options. Could personalised interfaces provide a better customer experience?

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Article

No touching: How tech can help us avoid COVID-19

Kevin Maney 26 Aug 2020 10 minutes

As people venture back into workplaces and onto public transport, the fear of touching contaminated surfaces is high. Existing technology could help people steer clear of germs and prevent future outbreaks of disease.

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customer behaviour
Article

Being brave: Customer behaviour, consumption and expectations and COVID-19

As humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.

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Global Consumer Insights Survey
Report

PwC Global Consumer Insights Survey: Reinventing your company’s digital future

Donna Watt 15 Jul 2020 10 minutes

PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.

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retail trust
Article

Retail remedies for customer confidence through COVID-19

Matt Egol Derek Townsend 16 Jun 2020 4 minutes

Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?

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Online customer experience
Article

The human experience: Connecting with customers during a pandemic

Olaf Acker 28 Apr 2020 9 minutes

Brand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.

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supply chain coronavirus
Article

Now and next: Supply chain resilience measures for coronavirus

25 Mar 2020 7 minutes

The spread of COVID-19 is impacting supply chains and operations, though just how much and in what ways remains unclear. Businesses must identify alternative supply and sourcing strategies to remain resilient through the disruption.

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