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PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Five trends shaping the future of consumer markets
Fundamental shifts that were already occurring in consumer markets accelerated with the onset of the COVID-19 pandemic. A new report highlights five global macro trends transforming the industry.
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How businesses can adapt to a world without cookies
Google is phasing out third-party cookies by 2022. Companies dependent on cookies to understand their clients or customers and make sales must adapt to avoid falling behind.
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Getting personal: Questions to enable a better customer interface
Online product and services sites are full of confusing menus with endless navigational options. Could personalised interfaces provide a better customer experience?
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No touching: How tech can help us avoid COVID-19
As people venture back into workplaces and onto public transport, the fear of touching contaminated surfaces is high. Existing technology could help people steer clear of germs and prevent future outbreaks of disease.
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Being brave: Customer behaviour, consumption and expectations and COVID-19
As humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.
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PwC Global Consumer Insights Survey: Reinventing your company’s digital future
PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.
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Retail remedies for customer confidence through COVID-19
Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?
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The human experience: Connecting with customers during a pandemic
Brand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.
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Now and next: Supply chain resilience measures for coronavirus
The spread of COVID-19 is impacting supply chains and operations, though just how much and in what ways remains unclear. Businesses must identify alternative supply and sourcing strategies to remain resilient through the disruption.
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