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Retail

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The unexpected formula for customer experience success
Article

The unexpected formula for great customer experience

David Clarke 18 Oct 2018 7 minutes

It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.

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Infographic: The personalisation touch
Infographic

Infographic: The personalisation touch

27 Sep 2018 1 minute

It’s about more than just being friendly. Personalisation of email and marketing efforts can lead to more trust, greater engagement and a willingness to spend more money.

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Infographics: The evolution of retail
Infographic

Infographic: The evolution of retail

30 Aug 2018 2 minutes

Experience is increasingly important when it comes to brands navigating a retail world where digital is on the rise. Being able to court the right audience and give them an encounter to remember is key to a smart evolution.

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Digital Pulse: Lessons from the genealogy giants
Article

Genealogy giants: Lessons from the quiet digital disruptors

Amy Gibbs 30 Jul 2018 10 minutes

Genealogy is an unlikely hero when it comes to who does digital transformation well. Yet with its mass digitisation projects, petabytes of data, smart use of emergent tech and pivots into consumer DNA testing, it has a green thumb when it comes to setting down digital roots.

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Staying silent: How voice assistants and the connected home depend on engaging trust
Article

Staying silent: Voice assistants and the need for trust

John Riccio 16 Jul 2018 10 minutes

Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.

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Report: Entertainment & Media Outlook 2018-2022
Report

Report: Entertainment & Media Outlook 2018-2022

26 Jun 2018 8 minutes

The forecast for entertainment and media industry in the next five years is mixed but digital mediums are set to continue to lead the growth. For all, trust will be the key differentiator to finding and keeping audiences.

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The secrets to CRM project success
Article

The secrets to CRM success

Michael Diamond 21 Jun 2018 8 minutes

Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.

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Digital Pulse - New Zealand perspective: Creating a winning customer experience with intelligent digital
Article

Creating a winning customer experience with intelligent digital

Kris Nygren 29 May 2018 6 minutes

New Zealand customers now expect a seamless customer experience that global players are renowned for, so how can local businesses compete? PwC partner Kris Nygren explores some opportunities for those ready to take the plunge.

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Article

Intelligent Digital: Leading the way to the future of work

Ben Neal Sara Caplan 15 May 2018 9 minutes

How does business prepare for a future where technological advances have the power to change the work we do, and the way we do it? PwC’s Ben Neal and Sara Caplan argue it will take the right mix of human and machine, new styles of leadership and innovative people management. Is business up to the challenge?

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