Industry Focus

Retail

Latest Articles

Infographic

Infographic: 6 things customers wish brands would get right

12 Apr 2018 2 minutes

What customers want and what you think they want are very different things. Our latest survey illuminates six key insights on customer experience that will make you rethink your staff-tech balance.

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Article

X marks the spot: Choosing the best retail location without a map

Phil Bolton 10 Apr 2018 8 minutes

Knowing where to open – or close – a store or branch is not easy. If you’re starting with a map to find the optimal retail location, and not your customer, then things are going to get expensive, fast.

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Infographic

Infographic: Is that a bot in your basket?

05 Apr 2018 2 minutes

Individuals are increasingly using virtual assistants to make their home or work life easier. Chatbots can do this for retail, and help smooth over a variety of pain points.

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Report

Report: Experience is everything

Richard Blundell 27 Mar 2018 9 minutes

Is it technology or humans that helps you win at retail? According to customers, it’s both, but they have specific parts to play when it comes to creating a great customer experience.

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Article

Global domination: How a local brand can make it big without leaving home

John Riccio 13 Feb 2018 8 minutes

As customers enjoy access to more products and services than ever before local businesses need to compete with international rivals as well as those down the street. Here are a few ways successful companies have done just that.

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Article

2018: Digital predictions in the year of fragility

John Riccio 30 Jan 2018 13 minutes

This year, optimism and caution are the lenses through which businesses will navigate digital change. The PwC Digital Services team give their predictions of the biggest trends in technology in 2018.

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Article

Three ways to prepare for the new tech wave

Will Kingston 23 Jan 2018 8 minutes

Companies are racing to adopt cutting edge technology to optimise their customer experience, but the likes of AI and blockchain will only take you so far unless the underlying infrastructure is reshaped first.

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Article

The big easy

16 Jan 2018 7 minutes

Making life easier for customers might not be your top priority, but a hassle free experience could mean the difference between a delighted consumer and a disappearing one.

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Article

Love your staff or lose your customers

Richard Blundell 11 Dec 2017 7 minutes

Empowering customer-facing staff with technology and new practices is the key to delivering your brand strategy and preventing negative experiences that go viral.

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