Industry Focus

Retail

Latest Articles

Digital Pulse: 4 ways to hack the consumer psyche for crowdfunding success
Article

Four ways to hack the consumer psyche for crowdfunding success

Rafiya Harun 07 Nov 2018 7 minutes

The answer to how to be successful at crowdfunding lies in the way consumers evaluate the trustworthiness of a campaign. We share four tips to fast-track your innovation efforts using the power of the crowd.

Read more
Article

The new business models to unlock digital Southeast Asia

Angelo Estrera Stuart Holywell 24 Oct 2018 12 minutes

Southeast Asia is a burgeoning global powerhouse, but for companies looking to grow by embracing its digital opportunities, the key to success lies in understanding the cultural complexities of the region.

Read more
The unexpected formula for customer experience success
Article

The unexpected formula for great customer experience

David Clarke 18 Oct 2018 7 minutes

It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.

Read more
Infographic: The personalisation touch
Infographic

Infographic: The personalisation touch

27 Sep 2018 1 minute

It’s about more than just being friendly. Personalisation of email and marketing efforts can lead to more trust, greater engagement and a willingness to spend more money.

Read more
Infographics: The evolution of retail
Infographic

Infographic: The evolution of retail

30 Aug 2018 2 minutes

Experience is increasingly important when it comes to brands navigating a retail world where digital is on the rise. Being able to court the right audience and give them an encounter to remember is key to a smart evolution.

Read more
Digital Pulse: Lessons from the genealogy giants
Article

Genealogy giants: Lessons from the quiet digital disruptors

Amy Gibbs 30 Jul 2018 10 minutes

Genealogy is an unlikely hero when it comes to who does digital transformation well. Yet with its mass digitisation projects, petabytes of data, smart use of emergent tech and pivots into consumer DNA testing, it has a green thumb when it comes to setting down digital roots.

Read more
Staying silent: How voice assistants and the connected home depend on engaging trust
Article

Staying silent: Voice assistants and the need for trust

John Riccio 16 Jul 2018 10 minutes

Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.

Read more
Report: Entertainment & Media Outlook 2018-2022
Report

Report: Entertainment & Media Outlook 2018-2022

26 Jun 2018 8 minutes

The forecast for entertainment and media industry in the next five years is mixed but digital mediums are set to continue to lead the growth. For all, trust will be the key differentiator to finding and keeping audiences.

Read more
The secrets to CRM project success
Article

The secrets to CRM success

Michael Diamond 21 Jun 2018 8 minutes

Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Consumer Intelligence Series

Experience is Everything

A truly great customer experience is more than just digital. Find out more