Industry Focus

Retail

Latest Articles

5 uses for Internet of Things
Article

Five unexpected ways to use the Internet of Things

Rob Mesirow David Sapin 19 Feb 2019 6 minutes

Everyone knows that the IoT is transforming the way business operates. Amid the hype, however, you may be overlooking some of the less obvious applications.

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Article

Personal ecosystems and the decline of individual user accounts

John Jones 29 Jan 2019 10 minutes

Brands are used to thinking of customers as individual accounts. But what if they thought of them as networks to tap into, not users to sign up? The rise of the personal ecosystem is here, and it’s paying dividends for business.

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Digital Pulse: 4 ways to hack the consumer psyche for crowdfunding success
Article

Four ways to hack the consumer psyche for crowdfunding success

Rafiya Harun 07 Nov 2018 7 minutes

The answer to how to be successful at crowdfunding lies in the way consumers evaluate the trustworthiness of a campaign. We share four tips to fast-track your innovation efforts using the power of the crowd.

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Article

The new business models to unlock digital Southeast Asia

Angelo Estrera Stuart Holywell 24 Oct 2018 12 minutes

Southeast Asia is a burgeoning global powerhouse, but for companies looking to grow by embracing its digital opportunities, the key to success lies in understanding the cultural complexities of the region.

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The unexpected formula for customer experience success
Article

The unexpected formula for great customer experience

David Clarke 18 Oct 2018 7 minutes

It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.

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Infographic: The personalisation touch
Infographic

Infographic: The personalisation touch

27 Sep 2018 1 minute

It’s about more than just being friendly. Personalisation of email and marketing efforts can lead to more trust, greater engagement and a willingness to spend more money.

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Infographics: The evolution of retail
Infographic

Infographic: The evolution of retail

30 Aug 2018 2 minutes

Experience is increasingly important when it comes to brands navigating a retail world where digital is on the rise. Being able to court the right audience and give them an encounter to remember is key to a smart evolution.

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Digital Pulse: Lessons from the genealogy giants
Article

Genealogy giants: Lessons from the quiet digital disruptors

Amy Gibbs 30 Jul 2018 10 minutes

Genealogy is an unlikely hero when it comes to who does digital transformation well. Yet with its mass digitisation projects, petabytes of data, smart use of emergent tech and pivots into consumer DNA testing, it has a green thumb when it comes to setting down digital roots.

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Staying silent: How voice assistants and the connected home depend on engaging trust
Article

Staying silent: Voice assistants and the need for trust

John Riccio 16 Jul 2018 10 minutes

Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.

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