Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Why 4IR is a love it or loathe it proposition
With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.
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The smart connection: Hospitality and the Internet of Things
Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.
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No vacancy: The disruption (and solution) facing the hotel industry
With online aggregators and sharing platforms aplenty, hotels are fighting to retain their market share. Results from this year’s Annual Global CEO Survey suggest execs are worried, but with the right mix of humans and tech, they can turn the guest experience from room to reward.
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Leading the way to inclusivity with technology
Technology is the great equaliser. When combined with the right cultural framework, it can boost diversity all the way to the top, and lead to a more profitable, innovative and socially responsible business.
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Is your business special? (It can be)
Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.
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How to design your brand around emotions
Brands may focus on what the customer wants, but what about how they feel? All emotions — good or bad — can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.
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Five unexpected ways to use the Internet of Things
Everyone knows that the IoT is transforming the way business operates. Amid the hype, however, you may be overlooking some of the less obvious applications.
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Personal ecosystems and the decline of individual user accounts
Brands are used to thinking of customers as individual accounts. But what if they thought of them as networks to tap into, not users to sign up? The rise of the personal ecosystem is here, and it’s paying dividends for business.
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Four ways to hack the consumer psyche for crowdfunding success
The answer to how to be successful at crowdfunding lies in the way consumers evaluate the trustworthiness of a campaign. We share four tips to fast-track your innovation efforts using the power of the crowd.
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