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The secrets to CRM project success

The secrets to CRM success

Michael Diamond 21 Jun 2018 8 minutes

Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.

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Digital Pulse - New Zealand perspective: Creating a winning customer experience with intelligent digital

Creating a winning customer experience with intelligent digital

Kris Nygren 29 May 2018 6 minutes

New Zealand customers now expect a seamless customer experience that global players are renowned for, so how can local businesses compete? PwC partner Kris Nygren explores some opportunities for those ready to take the plunge.

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Intelligent Digital: Leading the way to the future of work

Ben Neal Sara Caplan 15 May 2018 9 minutes

How does business prepare for a future where technological advances have the power to change the work we do, and the way we do it? PwC’s Ben Neal and Sara Caplan argue it will take the right mix of human and machine, new styles of leadership and innovative people management. Is business up to the challenge?

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Digital Pulse Will IoT transform your industry?

Will the Internet of Things transform your industry?

Nick Spooner 24 Apr 2018 8 minutes

Connecting devices to the net creates opportunities for consumers and business alike. PwC’s Nick Spooner looks at how three industries are currently transforming customer and employee connections with the Internet of Things.

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Infographic: 6 things customers wish brands would get right

12 Apr 2018 2 minutes

What customers want and what you think they want are very different things. Our latest survey illuminates six key insights on customer experience that will make you rethink your staff-tech balance.

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X marks the spot: Choosing the best retail location without a map

Phil Bolton 10 Apr 2018 8 minutes

Knowing where to open – or close – a store or branch is not easy. If you’re starting with a map to find the optimal retail location, and not your customer, then things are going to get expensive, fast.

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Infographic: Is that a bot in your basket?

05 Apr 2018 2 minutes

Individuals are increasingly using virtual assistants to make their home or work life easier. Chatbots can do this for retail, and help smooth over a variety of pain points.

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Report: Experience is everything

Richard Blundell 27 Mar 2018 9 minutes

Is it technology or humans that helps you win at retail? According to customers, it’s both, but they have specific parts to play when it comes to creating a great customer experience.

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Global domination: How a local brand can make it big without leaving home

John Riccio 13 Feb 2018 8 minutes

As customers enjoy access to more products and services than ever before local businesses need to compete with international rivals as well as those down the street. Here are a few ways successful companies have done just that.

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