Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Leading the way to inclusivity with technology
Technology is the great equaliser. When combined with the right cultural framework, it can boost diversity all the way to the top, and lead to a more profitable, innovative and socially responsible business.
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Is your business special? (It can be)
Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.
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How to design your brand around emotions
Brands may focus on what the customer wants, but what about how they feel? All emotions — good or bad — can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.
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Five unexpected ways to use the Internet of Things
Everyone knows that the IoT is transforming the way business operates. Amid the hype, however, you may be overlooking some of the less obvious applications.
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Personal ecosystems and the decline of individual user accounts
Brands are used to thinking of customers as individual accounts. But what if they thought of them as networks to tap into, not users to sign up? The rise of the personal ecosystem is here, and it’s paying dividends for business.
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Four ways to hack the consumer psyche for crowdfunding success
The answer to how to be successful at crowdfunding lies in the way consumers evaluate the trustworthiness of a campaign. We share four tips to fast-track your innovation efforts using the power of the crowd.
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The new business models to unlock digital Southeast Asia
Southeast Asia is a burgeoning global powerhouse, but for companies looking to grow by embracing its digital opportunities, the key to success lies in understanding the cultural complexities of the region.
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The unexpected formula for great customer experience
It’s been proven that a good experience leads customers to spend more, but perhaps counter-intuitively, in order to enable that, companies should spend more on their employees. It’s time for business to get smarter.
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Infographic: The personalisation touch
It’s about more than just being friendly. Personalisation of email and marketing efforts can lead to more trust, greater engagement and a willingness to spend more money.
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