Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
The human experience: Connecting with customers during a pandemic
Brand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.
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Now and next: Supply chain resilience measures for coronavirus
The spread of COVID-19 is impacting supply chains and operations, though just how much and in what ways remains unclear. Businesses must identify alternative supply and sourcing strategies to remain resilient through the disruption.
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How Chipotle created a recipe for enhanced customer loyalty
To gain a greater understanding of its customers’ needs, Chipotle worked with PwC to develop an enhanced loyalty program that included digital and mobile tech along with its app. The goal? To create an extraordinary customer experience and brand loyalty
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Taking a byte: How digital solutions are transforming food
Where our food comes from matters. A recent digital transformation and an innovative solution offer insight into two ingredients that are creating a future worth taking a bite out of.
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How airlines can harness the power of digital marketing to fly
Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.
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This holiday season is about shopping convenience, community and chilling out
For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.
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Strategic communication: Ten steps to rebuild trust
Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.
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Retailers ring up value with the Internet of Things
Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.
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Why 4IR is a love it or loathe it proposition
With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.
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