Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
No touching: How tech can help us avoid COVID-19
As people venture back into workplaces and onto public transport, the fear of touching contaminated surfaces is high. Existing technology could help people steer clear of germs and prevent future outbreaks of disease.
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Being brave: Customer behaviour, consumption and expectations and COVID-19
As humanity strives toward establishing the next normal after COVID-19, businesses should be attuned to the opportunities inherent in changing consumer behaviours.
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PwC Global Consumer Insights Survey: Reinventing your company’s digital future
PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.
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Retail remedies for customer confidence through COVID-19
Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?
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The human experience: Connecting with customers during a pandemic
Brand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.
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Now and next: Supply chain resilience measures for coronavirus
The spread of COVID-19 is impacting supply chains and operations, though just how much and in what ways remains unclear. Businesses must identify alternative supply and sourcing strategies to remain resilient through the disruption.
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How Chipotle created a recipe for enhanced customer loyalty
To gain a greater understanding of its customers’ needs, Chipotle worked with PwC to develop an enhanced loyalty program that included digital and mobile tech along with its app. The goal? To create an extraordinary customer experience and brand loyalty
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Taking a byte: How digital solutions are transforming food
Where our food comes from matters. A recent digital transformation and an innovative solution offer insight into two ingredients that are creating a future worth taking a bite out of.
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How airlines can harness the power of digital marketing to fly
Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.
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