Retail
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
PwC Global Consumer Insights Survey: Reinventing your company’s digital future
PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.
Read more
Retail remedies for customer confidence through COVID-19
Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?
Read more
The human experience: Connecting with customers during a pandemic
Brand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.
Read more
Now and next: Supply chain resilience measures for coronavirus
The spread of COVID-19 is impacting supply chains and operations, though just how much and in what ways remains unclear. Businesses must identify alternative supply and sourcing strategies to remain resilient through the disruption.
Read more
How Chipotle created a recipe for enhanced customer loyalty
To gain a greater understanding of its customers’ needs, Chipotle worked with PwC to develop an enhanced loyalty program that included digital and mobile tech along with its app. The goal? To create an extraordinary customer experience and brand loyalty
Read more
Taking a byte: How digital solutions are transforming food
Where our food comes from matters. A recent digital transformation and an innovative solution offer insight into two ingredients that are creating a future worth taking a bite out of.
Read more
How airlines can harness the power of digital marketing to fly
Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.
Read more
This holiday season is about shopping convenience, community and chilling out
For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.
Read more
Strategic communication: Ten steps to rebuild trust
Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.
Read more