Industry Focus


Latest Articles


Three ways to prepare for the new tech wave

Will Kingston 23 Jan 2018 8 minutes

Companies are racing to adopt cutting edge technology to optimise their customer experience, but the likes of AI and blockchain will only take you so far unless the underlying infrastructure is reshaped first.

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The big easy

16 Jan 2018 7 minutes

Making life easier for customers might not be your top priority, but a hassle free experience could mean the difference between a delighted consumer and a disappearing one.

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Love your staff or lose your customers

Richard Blundell 11 Dec 2017 7 minutes

Empowering customer-facing staff with technology and new practices is the key to delivering your brand strategy and preventing negative experiences that go viral.

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Report How consumers see cyber security and privacy risks

Steve Ingram 05 Dec 2017 8 minutes

A recent PwC survey found that 85% of consumers will not do business with a company if they have concerns about its security practices. To earn trust, and consumer business, companies must protect customer data and respect individual privacy.

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The secrets of fast growing companies

Kate Bennett Eriksson 28 Nov 2017 9 minutes

Businesses need to create new value to compete. PwC partner Kate Eriksson believes companies should reconsider these four characteristics that their high growth peers embody.

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Infographic: Ready, Steady, Shop!

23 Nov 2017 2 minutes

Consumers are embracing online spending days such as Cyber Monday, Black Friday, Singles’ Day and Click Frenzy. The amounts being spent are staggering and much of it is being done via mobile.

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The new milk run

John Riccio 16 Nov 2017 8 minutes

Technology and consumer preferences are disrupting traditional business models. Companies that tap into these changes will ensure their business profitability doesn’t go sour.

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The changing nature of trust

John Riccio 03 Oct 2017 10 minutes

In a digital world where vast amounts of data are harnessed yet people can’t see who they are transacting with, is trust possible? John Riccio examines the evolution of assessing reputation and the implications for business.

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Four ways to know your customer in a post-survey world

Customer surveys are becoming a thing of the past, with more efficient ways emerging to gauge sentiment. Barry Trubridge looks at how four technologies can help understand how your customer is feeling.

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