Industry Focus

Retail

Latest Articles

Digital Pulse 4IR survey
Article

Why 4IR is a love it or loathe it proposition

Steve Pillsbury 19 Nov 2019 7 minutes

With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.

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Four ways IoT can make hotels smart
Article

The smart connection: Hospitality and the Internet of Things

Jennie Blumenthal 04 Sep 2019 5 minutes

Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.

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CEO Survey: Hospitality and Leisure
Report

No vacancy: The disruption (and solution) facing the hotel industry

14 Aug 2019 8 minutes

With online aggregators and sharing platforms aplenty, hotels are fighting to retain their market share. Results from this year’s Annual Global CEO Survey suggest execs are worried, but with the right mix of humans and tech, they can turn the guest experience from room to reward.

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Transforming the C-suite with diversity
Article

Leading the way to inclusivity with technology

Carrie Duarte 09 Jul 2019 8 minutes

Technology is the great equaliser. When combined with the right cultural framework, it can boost diversity all the way to the top, and lead to a more profitable, innovative and socially responsible business.

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Is your brand experience special?
Article

Is your business special? (It can be)

David Clarke 13 Jun 2019 10 minutes

Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.

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Emotional Design
Article

How to design your brand around emotions

Becky Walker 17 Apr 2019 10 minutes

Brands may focus on what the customer wants, but what about how they feel? All emotions — good or bad — can help build a lasting, loyal relationship. Rebecca Walker takes us on a journey of emotional design.

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5 uses for Internet of Things
Article

Five unexpected ways to use the Internet of Things

Rob Mesirow David Sapin 19 Feb 2019 6 minutes

Everyone knows that the IoT is transforming the way business operates. Amid the hype, however, you may be overlooking some of the less obvious applications.

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Article

Personal ecosystems and the decline of individual user accounts

John Jones 29 Jan 2019 10 minutes

Brands are used to thinking of customers as individual accounts. But what if they thought of them as networks to tap into, not users to sign up? The rise of the personal ecosystem is here, and it’s paying dividends for business.

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Digital Pulse: 4 ways to hack the consumer psyche for crowdfunding success
Article

Four ways to hack the consumer psyche for crowdfunding success

Rafiya Harun 07 Nov 2018 7 minutes

The answer to how to be successful at crowdfunding lies in the way consumers evaluate the trustworthiness of a campaign. We share four tips to fast-track your innovation efforts using the power of the crowd.

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Chief Digital Officer Study

Disappearing act

Has the CDO hype reached a turning point? Explore our global findings