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Retail

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Global Consumer Insights Survey
Report

PwC Global Consumer Insights Survey: Reinventing your company’s digital future

Donna Watt 15 Jul 2020 10 minutes

PwC’s Global Consumer Insights Survey this year examines what urban customers wanted before and after the COVID-19 outbreak. What it found is that ‘digital’ is high on the agenda.

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retail trust
Article

Retail remedies for customer confidence through COVID-19

Matt Egol Derek Townsend 16 Jun 2020 4 minutes

Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?

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Online customer experience
Article

The human experience: Connecting with customers during a pandemic

Olaf Acker 28 Apr 2020 9 minutes

Brand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.

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supply chain coronavirus
Article

Now and next: Supply chain resilience measures for coronavirus

25 Mar 2020 7 minutes

The spread of COVID-19 is impacting supply chains and operations, though just how much and in what ways remains unclear. Businesses must identify alternative supply and sourcing strategies to remain resilient through the disruption.

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Chipotle loyalty program
Case Study

How Chipotle created a recipe for enhanced customer loyalty

Jon Glick 22 Jan 2020 8 minutes

To gain a greater understanding of its customers’ needs, Chipotle worked with PwC to develop an enhanced loyalty program that included digital and mobile tech along with its app. The goal? To create an extraordinary customer experience and brand loyalty

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Digital Pulse PwC food trust
Article

Taking a byte: How digital solutions are transforming food

George Stancu Vidhya Thangarajan 14 Jan 2020 6 minutes

Where our food comes from matters. A recent digital transformation and an innovative solution offer insight into two ingredients that are creating a future worth taking a bite out of.

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Digital Pulse airline marketing
Article

How airlines can harness the power of digital marketing to fly

Michael Ng 16 Dec 2019 7 minutes

Customers typically flock to the cheapest flights available, often found on third parties websites, but that comes at a heavy cost to airlines. Here are four ways airlines can entice customers back to their direct sales channels and boost their profitability.

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Digital Pulse Holiday Shopping Outlook

This holiday season is about shopping convenience, community and chilling out

Allison Stone 11 Dec 2019 7 minutes

For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.

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Digital Pulse: strategic communication
Article

Strategic communication: Ten steps to rebuild trust

Sonia Clarke 04 Dec 2019 6 minutes

Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.

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