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Article

Meet microtargeting, chief adviser to the campaign trail

Philip Otley 29 Jun 2016 12 minutes

Presidential hopefuls are getting to know their electorate with some serious help from data analytics and digital marketing. Philip Otley looks at how microtargeting can supercharge politics and business alike.

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Article

Federal Budget 2016: Stoking the Innovation Agenda

John Riccio Kate Bennett Eriksson 04 May 2016 8 minutes

Innovation is high on the government agenda, but is funding set to follow? John Riccio and Kate Eriksson look at some of the ways the 2016 Federal Budget will support the digital economy.

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Article

Government strategy on cyber security: Businesses must unite

Richard Bergman 22 Apr 2016 4 minutes

The federal government’s new Cyber Security Strategy is here. Is it a step in the right direction, and what does it mean for Australian businesses?

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Interview

“You could call us the user experience office”: Key learnings from government transformation

Tan Allaway 20 Apr 2016 12 minutes

Paul Shetler, the CEO behind Australia’s Digital Transformation Office, explains how the small agency with a big remit is deconstructing government services.

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Editorial

Editorial: Fintech will drive the new economy

John Shipman 14 Apr 2016 7 minutes

The government has announced a raft of measures in support of Australian fintech. This is a timely intervention – and not just because of Turnbull’s innovation drive, says John Shipman.

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Video

Video: Organisations that adopt a digital-first approach

27 Jan 2016 1 minute

Where have you seen real value created by organisations that have embraced a digital-first approach? PwC’s Digital Services leaders share case studies from around the world that exemplify a truly digital mindset.

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Article

A brief history of the Chief Digital Officer

John Riccio 18 Jan 2016 8 minutes

As businesses strive for digital transformation, the role of the Chief Digital Officer is rapidly gaining ground. John Riccio explains the evolution of the position, its current state of play – and why the CDO shouldn’t expect to hang around too long.

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Editorial

The innovation statement: Australia, it’s time to shine

Kate Bennett Eriksson 07 Dec 2015 7 minutes

The Australian government has unleashed ‘the ideas boom’ – its innovation agenda for the nation. Kate Eriksson, Head of Disruption at PwC, shares her highlights from the statement.

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Article

Access all areas: Digital accessibility for the self-service citizen

Nick Spooner 07 Oct 2015 8 minutes

The internet may have the potential to be history’s greatest equaliser but when it comes to inclusivity, there is still a way to go. Nick Spooner names three strategies to create an online experience that’s a delight for all.

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