For decades, business growth was all about economies of scale. But the trend has begun to reverse with the competitive edge now found in personalised products and decentralised distribution. COVID-19 has accelerated this shift.
Read moreBrand relationships have been strained by the loss of face-to-face business, but they can still be strengthened. Maintaining a human touch, with empathy and authenticity, will ensure good customer experience in a virtual world.
Read moreEvery company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.
Read moreImagine never having to interact with a bank again – no more queues, cryptic emails, paper bills or messy negotiations. Instead, the bank cares for you invisibly, always acting with your current and future interests in mind.
Read moreBrands are used to thinking of customers as individual accounts. But what if they thought of them as networks to tap into, not users to sign up? The rise of the personal ecosystem is here, and it’s paying dividends for business.
Read moreAs fintech companies capitalise on emerging technology, it’s time for banks to make some noise – literally. Embracing voice services will allow incumbent financial institutions to build deeper trust, retaining and building on existing customer relationships.
Read moreThe answer to how to be successful at crowdfunding lies in the way consumers evaluate the trustworthiness of a campaign. We share four tips to fast-track your innovation efforts using the power of the crowd.
Read moreSoutheast Asia is a burgeoning global powerhouse, but for companies looking to grow by embracing its digital opportunities, the key to success lies in understanding the cultural complexities of the region.
Read moreIt’s no secret that the financial industry is facing disruption and pressure from many angles. But that doesn’t mean they can’t or shouldn’t reinvent themselves, and look to what’s happening in places like China to anticipate the future.
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