Industry Focus

Entertainment and media

Latest Articles

Infographic

Infographic: Mobile trends and the Olympic Games

03 Aug 2016 1 minute

In 2012, London was dubbed “the first digital Olympics”. The mobile landscape – and viewing habits – have continued to evolve, and Rio 2016 looks set to break the social media records.

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Infographic

Infographic: The global trends of mobile gaming

20 Jul 2016 2 minutes

The mobile revolution has fundamentally changed the video game landscape, with more people than ever flocking to smartphones and tablets for their gaming fix. A 2016 study reveals who’s playing, when and why.

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Article

What’s the catch? How Pokémon Go is boosting local businesses

18 Jul 2016 8 minutes

In the wake of Pokémon Go’s popularity, savvy businesses are using the game to increase patronage and sales. Does the smartphone hit offer a glimpse of a future AR-infused economy?

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Podcast

Podcast: 15 years of digital disruption in media

23 Jun 2016 10 minutes

On the release of the PwC Entertainment and Media Outlook, David Wiadrowski casts his mind back over the Australian media sector to discuss the winners and the losers of the digital revolution.

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Brand building with blogging
Article

Want to build your brand through blogging? Here’s how.

Brett Fairbank 20 Jun 2016 9 minutes

With digital publishing platforms maturing and demand for original content continuing to skyrocket, it’s never been easier for thought leaders to broadcast words of wisdom to professional networks. Here’s how to do it.

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Article

Internet trends tell a tale of ‘real-live’ storytelling

13 Jun 2016 8 minutes

Seismic shifts in technology have altered the way we tell stories and consume content. With mobile video and digital storytelling forecast to be powerful trends, how can businesses get on board?

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The entertainment and media opportunity in asia
Report

Asia’s digital media opportunities: Do we speak their language?

David Wiadrowski 09 Jun 2016 6 minutes

The media industry in Australia has a number of digital growth opportunities in Asia, shows PwC’s Entertainment and Media Outlook. However, the pivot must be cultural as well as economic.

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Infographic

Infographic: Are disks obsolete?

Tan Allaway 23 Jul 2015 1 minute

Digital downloads dominate the entertainment market from internet TV to music streaming services, but is it safe to assume that physical media is no longer relevant?

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Podcast

Podcast: Putting mobile devices at the heart of media content

David Wiadrowski 03 Jul 2015 10 minutes

Mobile devices have led to a seismic shift in consumer behaviour, but some entertainment and media organisations are still failing to put mobile at the heart of their strategy. David Wiadrowski and Marcel Fenez discuss the results of the latest PwC ‘Australian Entertainment & Media Outlook’.

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