Entertainment and media
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
The opportunity for VR and sports to play ball
From fans seeking to get closer to the action, to teams testing (and retesting) their opponents’ skills – virtual reality is adding a new dimension to the way sport is played and consumed.
Read more
Infographic: The history of television
From its early days as a 3-inch screen in an octagonal set to today’s use on phones, computers and tablets, the good old telly has changed the face of entertainment.
Read more
Creative, authentic, mobile: The characteristics of Generation Z
Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?
Read more
Video gaming in stadiums? Here comes the eSports explosion
The world of competitive video gaming, or eSports, has gone under the radar of mainstream audiences and media outlets. Until now. With revenue and viewership rising dramatically, even traditional sports clubs are getting in on the act.
Read more
Digital transformation? Don’t forget your product.
It’s time to evolve beyond digitising customer interactions from just a sales and service perspective. Digitising the product itself can put you ahead of traditional rivals. Monty Hamilton looks at the next step for transformation.
Read more
How to build a business platform
Organisations from retailers to banks are using digital platforms to make their products and services more accessible. Andrew Sklar shares his insights on delivering a platform at enterprise level.
Read more
Blockchain beyond the financial sector
From safeguarding property titles to returning profits to struggling musicians, here’s a round-up of the ways blockchain could solve problems for a range of industries.
Read more
Report: The internet’s effect on creative industries
‘Unlimited shelf space’ online has reshaped how content is produced and consumed. A study by PwC’s Strategy& looks at video, books, music, print and gaming to reveal how digitisation has boosted the creative economy.
Read more
Infographic: Unboxing the subscription economy
Powered by new digital technologies, the subscription economy has changed the face of online shopping. How are consumers responding to these curated services and experiences?
Read more
