Entertainment and media
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Creative, authentic, mobile: The characteristics of Generation Z
Some of society’s youngest members resist traditional advertising, can’t stand inauthenticity and don’t trust easily. As a fifth of the population though, they can’t be ignored by brands. How can you get through to these discerning customers?
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Video gaming in stadiums? Here comes the eSports explosion
The world of competitive video gaming, or eSports, has gone under the radar of mainstream audiences and media outlets. Until now. With revenue and viewership rising dramatically, even traditional sports clubs are getting in on the act.
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Digital transformation? Don’t forget your product.
It’s time to evolve beyond digitising customer interactions from just a sales and service perspective. Digitising the product itself can put you ahead of traditional rivals. Monty Hamilton looks at the next step for transformation.
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How to build a business platform
Organisations from retailers to banks are using digital platforms to make their products and services more accessible. Andrew Sklar shares his insights on delivering a platform at enterprise level.
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Blockchain beyond the financial sector
From safeguarding property titles to returning profits to struggling musicians, here’s a round-up of the ways blockchain could solve problems for a range of industries.
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Report: The internet’s effect on creative industries
‘Unlimited shelf space’ online has reshaped how content is produced and consumed. A study by PwC’s Strategy& looks at video, books, music, print and gaming to reveal how digitisation has boosted the creative economy.
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Infographic: Unboxing the subscription economy
Powered by new digital technologies, the subscription economy has changed the face of online shopping. How are consumers responding to these curated services and experiences?
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Infographic: Mobile trends and the Olympic Games
In 2012, London was dubbed “the first digital Olympics”. The mobile landscape – and viewing habits – have continued to evolve, and Rio 2016 looks set to break the social media records.
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Infographic: The global trends of mobile gaming
The mobile revolution has fundamentally changed the video game landscape, with more people than ever flocking to smartphones and tablets for their gaming fix. A 2016 study reveals who’s playing, when and why.
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