Entertainment and media
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
From pornography to presidents: Why business needs to pay attention to deepfakes
With the proliferation of deepfake technology, it is becoming increasingly harder to believe what we see. These manipulated videos have far-reaching implications for society, but will affect businesses too.
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The fake news problem (and what to do about it)
Can we trust the headlines anymore? The world is rife with inaccurate, biased and deliberately malicious fake news. While digital solutions attempt to stem the tide of misinformation, businesses need to pay attention to what’s below the fold.
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Genealogy giants: Lessons from the quiet digital disruptors
Genealogy is an unlikely hero when it comes to who does digital transformation well. Yet with its mass digitisation projects, petabytes of data, smart use of emergent tech and pivots into consumer DNA testing, it has a green thumb when it comes to setting down digital roots.
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Staying silent: Voice assistants and the need for trust
Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.
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Report: Entertainment & Media Outlook 2018-2022
The forecast for entertainment and media industry in the next five years is mixed but digital mediums are set to continue to lead the growth. For all, trust will be the key differentiator to finding and keeping audiences.
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The secrets to CRM success
Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.
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Infographic: The internet minute of media and messages
A lot can happen in 60 seconds on the internet: thousands of tweets sent, emails read and photos snapped. Yet it’s in streaming TV where the greatest growth is happening – and we’re all watching.
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Opening up in the age of transparency
As society moves towards openness, traditional business models will increasingly become inefficient and untenable. From open data to open banking, companies need to open their minds to new ways of retaining a competitive edge.
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Report: The smarter phone
Over the last few years smartphones have become increasingly dumb when it comes to their ability to change our lives. Advances in AI and 5G are about to put an end to all that, and industry must adapt quickly.
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