Industry Focus

Entertainment and media

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Digital Pulse Silicon Valley Hollywood
Article

Lights, camera, action: How Hollywood and Silicon Valley can conquer content

Mark McCaffrey 12 Nov 2019 8 minutes

Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.

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AI sports technology
Article

Will technology change the face of sport forever?

Technology is transforming the world of sports for players, clubs and fans alike. While teams are rapidly adopting tech in pursuit of a competitive edge, they must keep one key element at the heart of their efforts.

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Churchill Club Top Tech Trends Debate 2019
Article

Tech trends that will change the world by 2025

John Riccio Monty Hamilton 10 Sep 2019 9 minutes

Which little-known technologies will change our lives in the next 5 years? At this year’s Top Tech Trends Debate four technologists put forward their bets on the innovation explosion to come.

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blockchain advertising
Article

Can blockchain fix digital advertising’s trust problem?

CJ Bangah 27 Aug 2019 7 minutes

Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.

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Infographic

Infographic: Key stats from the Entertainment & Media Outlook 2019-2023

Justin Papps 21 Jun 2019 3 minutes

The media industry is in a ‘race for reach’, vying for the attention of consumers across multiple platforms. Justin Papps shines a light on entertainment consumption habits with these statistics from PwC’s Entertainment & Media Outlook 2019–2023.

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Is your brand experience special?
Article

Is your business special? (It can be)

David Clarke 13 Jun 2019 10 minutes

Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.

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Global Entertainment and Media Outlook
Report

This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023

Wilson Chow Ennèl van Eeden 12 Jun 2019 11 minutes

Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.

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Extended reality
Article

The XR factor: The incredible potential of extended reality

Scott Likens 09 Apr 2019 6 minutes

Not just another acronym, XR is set to play a key role in enabling the new digital workplace. Transforming everything from education to engineering, here’s what you need to know about this emerging technology.

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Article

From pornography to presidents: Why business needs to pay attention to deepfakes

Amy Gibbs 27 Mar 2019 8 minutes

With the proliferation of deepfake technology, it is becoming increasingly harder to believe what we see. These manipulated videos have far-reaching implications for society, but will affect businesses too.

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