Industry Focus

Entertainment and media

Latest Articles

Churchill Club Top Tech Trends Debate 2019
Article

Tech trends that will change the world by 2025

John Riccio Monty Hamilton 10 Sep 2019 9 minutes

Which little-known technologies will change our lives in the next 5 years? At this year’s Top Tech Trends Debate four technologists put forward their bets on the innovation explosion to come.

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blockchain advertising
Article

Can blockchain fix digital advertising’s trust problem?

CJ Bangah 27 Aug 2019 7 minutes

Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.

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Infographic

Infographic: Key stats from the Entertainment & Media Outlook 2019-2023

Justin Papps 21 Jun 2019 3 minutes

The media industry is in a ‘race for reach’, vying for the attention of consumers across multiple platforms. Justin Papps shines a light on entertainment consumption habits with these statistics from PwC’s Entertainment & Media Outlook 2019–2023.

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Is your brand experience special?
Article

Is your business special? (It can be)

David Clarke 13 Jun 2019 10 minutes

Every company can turn their products and services from ‘wants’ into ‘needs’. David Clarke, PwC’s Chief Experience Officer, shares the four characteristics that make a brand truly special – and the way your business can be too.

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Global Entertainment and Media Outlook
Report

This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023

Wilson Chow Ennèl van Eeden 12 Jun 2019 11 minutes

Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.

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Extended reality
Article

The XR factor: The incredible potential of extended reality

Scott Likens 09 Apr 2019 6 minutes

Not just another acronym, XR is set to play a key role in enabling the new digital workplace. Transforming everything from education to engineering, here’s what you need to know about this emerging technology.

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Article

From pornography to presidents: Why business needs to pay attention to deepfakes

Amy Gibbs 27 Mar 2019 8 minutes

With the proliferation of deepfake technology, it is becoming increasingly harder to believe what we see. These manipulated videos have far-reaching implications for society, but will affect businesses too.

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Article

The fake news problem (and what to do about it)

John Riccio Amy Gibbs 14 Aug 2018 9 minutes

Can we trust the headlines anymore? The world is rife with inaccurate, biased and deliberately malicious fake news. While digital solutions attempt to stem the tide of misinformation, businesses need to pay attention to what’s below the fold.

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Digital Pulse: Lessons from the genealogy giants
Article

Genealogy giants: Lessons from the quiet digital disruptors

Amy Gibbs 30 Jul 2018 10 minutes

Genealogy is an unlikely hero when it comes to who does digital transformation well. Yet with its mass digitisation projects, petabytes of data, smart use of emergent tech and pivots into consumer DNA testing, it has a green thumb when it comes to setting down digital roots.

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Disappearing act

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