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Entertainment and media

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Global Entertainment and Media Outlook
Report

This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023

Wilson Chow Ennèl van Eeden 12 Jun 2019 11 minutes

Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.

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Extended reality
Article

The XR factor: The incredible potential of extended reality

Scott Likens 09 Apr 2019 6 minutes

Not just another acronym, XR is set to play a key role in enabling the new digital workplace. Transforming everything from education to engineering, here’s what you need to know about this emerging technology.

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Article

From pornography to presidents: Why business needs to pay attention to deepfakes

Amy Gibbs 27 Mar 2019 8 minutes

With the proliferation of deepfake technology, it is becoming increasingly harder to believe what we see. These manipulated videos have far-reaching implications for society, but will affect businesses too.

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Article

The fake news problem (and what to do about it)

John Riccio 14 Aug 2018 9 minutes

Can we trust the headlines anymore? The world is rife with inaccurate, biased and deliberately malicious fake news. While digital solutions attempt to stem the tide of misinformation, businesses need to pay attention to what’s below the fold.

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Digital Pulse: Lessons from the genealogy giants
Article

Genealogy giants: Lessons from the quiet digital disruptors

Amy Gibbs 30 Jul 2018 10 minutes

Genealogy is an unlikely hero when it comes to who does digital transformation well. Yet with its mass digitisation projects, petabytes of data, smart use of emergent tech and pivots into consumer DNA testing, it has a green thumb when it comes to setting down digital roots.

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Staying silent: How voice assistants and the connected home depend on engaging trust
Article

Staying silent: Voice assistants and the need for trust

John Riccio 16 Jul 2018 10 minutes

Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.

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Report: Entertainment & Media Outlook 2018-2022
Report

Report: Entertainment & Media Outlook 2018-2022

26 Jun 2018 8 minutes

The forecast for entertainment and media industry in the next five years is mixed but digital mediums are set to continue to lead the growth. For all, trust will be the key differentiator to finding and keeping audiences.

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The secrets to CRM project success
Article

The secrets to CRM success

Michael Diamond 21 Jun 2018 8 minutes

Far too many CRM adoptions fail in spectacular, multimillion-dollar fashion. But they needn’t, and success lies in ensuring you make the right choices about how the platform will scale to support your business growth goals.

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Digital Pulse: Infographic - The internet minute of media and messages
Infographic

Infographic: The internet minute of media and messages

07 Jun 2018 2 minutes

A lot can happen in 60 seconds on the internet: thousands of tweets sent, emails read and photos snapped. Yet it’s in streaming TV where the greatest growth is happening – and we’re all watching.

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Disappearing act

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