US perspectives
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
With IoT, trust is fundamental
The proliferation of the Internet of Things is creating trust, privacy, and security concerns among consumers and employees. Despite this, a majority of executives say it increased trust in their relationships. Explore the results of PwC’s 2019 Internet of Things Survey.
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This holiday season is about shopping convenience, community and chilling out
For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.
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How Gen Z can lead the next innovation revolution
They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.
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Retailers ring up value with the Internet of Things
Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.
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Why 4IR is a love it or loathe it proposition
With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.
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Lights, camera, action: How Hollywood and Silicon Valley can conquer content
Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.
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Buyer beware: AI deals can be tricky
AI deals are unique, so it’s critical to proceed carefully. PwC’s US TMT deals leader Marc Suidan shares his tips on what to look for before signing on the dotted line.
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Meeting the tech ethics challenge
Companies are under increasing pressure to balance technology’s benefits with the risk of it being used maliciously or causing unintentional harm. Here are four ways organisations can navigate delivering responsible tech.
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You say you want a revolution? Then partner 4IR with cybersecurity
Businesses must balance the potential of 4IR technologies with the risk that they may make companies more vulnerable to cyber threats. Practicing business-driven cybersecurity early will help ensure companies reap the benefits 4IR can provide.
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