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Latest Articles

digital adoption
Article

Game the change for employee digital adoption

David Clarke 23 Jan 2020 8 minutes

So you have to change your business, your tech or your software. How do you encourage digital adoption among your employees? With a new map and different approach, explains PwC US’s Chief Experience Officer, David Clarke.

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Chipotle loyalty program
Case Study

How Chipotle created a recipe for enhanced customer loyalty

Jon Glick 22 Jan 2020 8 minutes

To gain a greater understanding of its customers’ needs, Chipotle worked with PwC to develop an enhanced loyalty program that included digital and mobile tech along with its app. The goal? To create an extraordinary customer experience and brand loyalty

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2020 predictions
Article

Unlocking next level: Predicting the trends of 2020

John Riccio 21 Jan 2020 10 minutes

As the new decade begins, technologies that were once emerging are now mainstream and transformation strategies are getting tired. Here’s a look at the trends PwC leaders believe are the ‘ones to watch’ in 2020.

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Digital Pulse IoT trust
Report

With IoT, trust is fundamental

Eileen Feretic 15 Jan 2020 7 minutes

The proliferation of the Internet of Things is creating trust, privacy, and security concerns among consumers and employees. Despite this, a majority of executives say it increased trust in their relationships. Explore the results of PwC’s 2019 Internet of Things Survey.

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Digital Pulse Holiday Shopping Outlook

This holiday season is about shopping convenience, community and chilling out

Allison Stone 11 Dec 2019 7 minutes

For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.

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Digital Pulse generation z innovation
Article

How Gen Z can lead the next innovation revolution

Vicki Huff Eckert 03 Dec 2019 7 minutes

They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.

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Digital Pulse IoT retail
Article

Retailers ring up value with the Internet of Things

Rob Mesirow 27 Nov 2019 8 minutes

Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.

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Digital Pulse 4IR survey
Article

Why 4IR is a love it or loathe it proposition

Steve Pillsbury 19 Nov 2019 7 minutes

With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.

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Digital Pulse Silicon Valley Hollywood
Article

Lights, camera, action: How Hollywood and Silicon Valley can conquer content

Mark McCaffrey 12 Nov 2019 8 minutes

Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.

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