Further Insights

US perspectives

Latest Articles

Personal interfaces
Article

Getting personal: Questions to enable a better customer interface

John Jones 15 Feb 2021 8 minutes

Online product and services sites are full of confusing menus with endless navigational options. Could personalised interfaces provide a better customer experience?

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Article

Providing the privacy experience consumers seek

Toby Spry Phil Regnault 10 Feb 2021 9 minutes

Customers want highly personalised, instant, omnichannel experiences. For TMT companies to deliver on these desires they need data, but that requires a trusted consumer privacy experience.

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BXT redefining work
Article

Getting to the finish faster: Redefining how your people work for a fit business

Tom Puthiyamadam Shirin Trehan Toor 08 Dec 2020 10 minutes

Today’s business needs to get in shape in order to be adaptable and resilient. A ‘BXT’ approach helps you hone skills, build better experiences and adopt smarter business strategies.

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digital lifestyle
Article

The great tech escape: Consumers turn to digital devices to ease pandemic isolation

Adopting a digital lifestyle, consumers turned to their devices to get them through the COVID-19 pandemic. According to a PwC survey, they’re unlikely to give them up anytime soon.

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Essential business
Article

Essential business shifts to survive and thrive amid COVID-19

David Clarke 01 Sep 2020 10 minutes

With the meaning of ‘essential’ being reevaluated amid COVID-19 it’s time for business to do some reassessment of their own. Investing in digital and acting on necessary operational shifts will place companies in good stead to thrive in a challenging environment.

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Article

No touching: How tech can help us avoid COVID-19

Kevin Maney 26 Aug 2020 10 minutes

As people venture back into workplaces and onto public transport, the fear of touching contaminated surfaces is high. Existing technology could help people steer clear of germs and prevent future outbreaks of disease.

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virtual reality training
Article

Ready, set, go: VR training hits the ground running

Daniel Eckert 09 Jul 2020 10 minutes

Virtual reality is ready to move into the enterprise mainstream, with many companies starting to use it for employee training. PwC, which found that VR can teach soft skills faster than classroom and e-learning courses, believes it’s time to stop just talking about VR and start deploying it — especially in today’s socially distanced workplace.

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workplace upskilling
Article

Infinite learners: The six critical elements of workplace upskilling

17 Jun 2020 12 minutes

It’s time to upskill employees for the digital future. The right mindset, technological literacy, and community engagement will create an immersive workplace environment where learning is easy and progress constant.

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retail trust
Article

Retail remedies for customer confidence through COVID-19

Matt Egol Derek Townsend 16 Jun 2020 4 minutes

Retail success depends on winning business, growing sales and deepening customer loyalty. But in a pandemic, does this formula still hold up?

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