Further Insights

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Latest Articles

Why successful innovation begins and ends with customers
Article

Why successful innovation begins and ends with customers

Vicki Huff Eckert 02 Oct 2019 8 minutes

Too many organisations take a ‘science fair’ mentality to innovation, without much thought to how they will be received in the real world. Getting customers involved in the outset is critical to their commercial success, PwC’s Vicki Huff Eckert says.

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Making technology deals in a new business landscape
Article

Making technology deals in a new business landscape

Marc Suidan 26 Sep 2019 5 minutes

The increasing sophistication of technology is changing the way markets work and the nature of competition. To continue to grow revenue, businesses need to rethink their approach to tech deals.

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Building ethical AI through leadership and trust
Article

Building ethical AI through leadership and trust

Maria Axente Ilana Golbin 16 Sep 2019 6 minutes

Businesses are starting to realise that if they’re investing in AI, they also need to invest in ethical approaches to its use. The great news is that doing so with leadership, inclusion and trust will likely make the whole organisation better too.

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The four questions that will determine your company’s future
Article

The four questions that will determine your company’s future

Tom Puthiyamadam 11 Sep 2019 8 minutes

The questions a business asks around its need for transformation are as critical as the change itself. Framing the problem with the right lines of enquiry will lead to success, says PwC’s Tom Puthiyamadam.

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Four ways IoT can make hotels smart
Article

The smart connection: Hospitality and the Internet of Things

Jennie Blumenthal 04 Sep 2019 5 minutes

Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.

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blockchain advertising
Article

Can blockchain fix digital advertising’s trust problem?

CJ Bangah 27 Aug 2019 7 minutes

Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.

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cyber trailblazers
Report

The cyber trailblazers driving business growth

TR Kane 20 Aug 2019 7 minutes

The urgency to protect digital assets is increasing. Cybersecurity trailblazers are not only better prepared to mitigate attacks, but can also shore up prospects for revenue growth. Here are the results from PwC’s Digital Trust Insights survey.

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Having a moment: Why digital disruption is ongoing and in your hands
Editorial

Having a moment: Why disruption is ongoing and in your hands

Tom Puthiyamadam 07 Aug 2019 7 minutes

Digital disruption is not just the moment when analogue goes digital. An ongoing change, it will continue to transform industries and only those who recognise the opportunity to invest in it, not simply keep up with competitors, will survive.

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Blockchain identity management
Article

Can you prove who you are? Blockchain can

Scott Likens 30 Jul 2019 6 minutes

Blockchain technology in identity management builds trust by giving employers certainty around who they’re hiring and contracting, while putting individuals in the driver’s seat of managing their own identities.

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