US perspectives
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Why successful innovation begins and ends with customers
Too many organisations take a ‘science fair’ mentality to innovation, without much thought to how they will be received in the real world. Getting customers involved in the outset is critical to their commercial success, PwC’s Vicki Huff Eckert says.
Read more
Making technology deals in a new business landscape
The increasing sophistication of technology is changing the way markets work and the nature of competition. To continue to grow revenue, businesses need to rethink their approach to tech deals.
Read more
Building ethical AI through leadership and trust
Businesses are starting to realise that if they’re investing in AI, they also need to invest in ethical approaches to its use. The great news is that doing so with leadership, inclusion and trust will likely make the whole organisation better too.
Read more
The four questions that will determine your company’s future
The questions a business asks around its need for transformation are as critical as the change itself. Framing the problem with the right lines of enquiry will lead to success, says PwC’s Tom Puthiyamadam.
Read more
The smart connection: Hospitality and the Internet of Things
Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.
Read more
Can blockchain fix digital advertising’s trust problem?
Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.
Read more
The cyber trailblazers driving business growth
The urgency to protect digital assets is increasing. Cybersecurity trailblazers are not only better prepared to mitigate attacks, but can also shore up prospects for revenue growth. Here are the results from PwC’s Digital Trust Insights survey.
Read more
Having a moment: Why disruption is ongoing and in your hands
Digital disruption is not just the moment when analogue goes digital. An ongoing change, it will continue to transform industries and only those who recognise the opportunity to invest in it, not simply keep up with competitors, will survive.
Read more
Can you prove who you are? Blockchain can
Blockchain technology in identity management builds trust by giving employers certainty around who they’re hiring and contracting, while putting individuals in the driver’s seat of managing their own identities.
Read more
