Further Insights

PwC reports

Latest Articles

Chief Digital Officer survey
Report

The chief digital officer era is ending. What next?

John Riccio Olaf Acker 23 Apr 2019 8 minutes

Fewer CDO roles are being created as digital transformation becomes a whole-of-business concern. But there’s still plenty of work to be done, as John Riccio and Olaf Acker explain.

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PwC 5G report
Report

5G: The next level of connectivity

Chris Bartlett Zia Bhadiar 10 Apr 2019 11 minutes

It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.

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Article

The consumer-focused metric: How to improve ‘return on experience’

02 Apr 2019 6 minutes

Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.

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Consumer Insights
Report

How consumers are redefining customer experience

Chris Paxton 26 Mar 2019 8 minutes

Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.

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Artificial intelligence in healthcare
Article

The computer will see you now: Six examples of AI in healthcare

Emily Prior Emma McKeown 12 Mar 2019 7 minutes

Artificial intelligence has limitless potential to disrupt the healthcare industry. Discover how some organisations are adopting AI to reshape the way they provide care.

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Smart cities
Article

Smart cities from smart relationships

06 Mar 2019 6 minutes

For smart cities to be truly intelligent, government and business need to not only get along, but thrive together in increasingly intensive ways. We’ve developed a three-tier model that will do just that.

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PwC's 22nd Global CEO Survey
Report

PwC’s 22nd Global CEO Survey: The gap holding chief executives back

23 Jan 2019 6 minutes

What were CEOs doing in 2009? They probably still had a blackberry and Windows XP. Times and tech have changed, yet according to the PwC Global CEO Survey, the gap between the information that leaders need to run their businesses and what they actually get, definitely hasn’t.

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Digital Pulse: 2019 AI Predictions
Report

The six priority areas to unlock AI value in 2019

06 Dec 2018 8 minutes

If you’re not sure where to start to unlock the value that artificial intelligence could bring to your business, you aren’t alone. PwC’s 2019 AI Predictions report identifies the six areas to focus your attention on.

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Digital Pulse Transforming vehicle production
Report

How car manufacturers can navigate the revolutionary road ahead

Heiko Weber 05 Dec 2018 7 minutes

By 2030 there will be two kinds of cars being produced: rentable ‘cars on demand’ and customised vehicles for those who still want to buy. These two kinds of cars will need two very different factories, both with a lot less staff.

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