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PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Ethical AI: Tensions and trade-offs
Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.
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Report: Artificial intelligence and the fate of planet Earth
Facing food and water shortages and rising greenhouse gas emissions, the planet is in dire need of innovative solutions to its urgent problems. A new report by PwC UK and Microsoft suggests it’s time to harness the power of AI.
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Editorial: The one element tech companies must get right to succeed
The social and political landscape is becoming increasingly complex for technology companies. The key to navigating it and securing future success relies heavily on securing trust.
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The chief digital officer era is ending. What next?
Fewer CDO roles are being created as digital transformation becomes a whole-of-business concern. But there’s still plenty of work to be done, as John Riccio and Olaf Acker explain.
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5G: The next level of connectivity
It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.
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The consumer-focused metric: How to improve ‘return on experience’
Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.
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How consumers are redefining customer experience
Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.
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The computer will see you now: Six examples of AI in healthcare
Artificial intelligence has limitless potential to disrupt the healthcare industry. Discover how some organisations are adopting AI to reshape the way they provide care.
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Smart cities from smart relationships
For smart cities to be truly intelligent, government and business need to not only get along, but thrive together in increasingly intensive ways. We’ve developed a three-tier model that will do just that.
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