Further Insights

PwC reports

Latest Articles

Global Entertainment and Media Outlook
Report

This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023

Wilson Chow Ennèl van Eeden 12 Jun 2019 11 minutes

Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.

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Ethical artificial intelligence
Article

Ethical AI: Tensions and trade-offs

Richard Kelly Massimo Pellegrino 11 Jun 2019 10 minutes

Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.

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AI for Earth
Report

Report: Artificial intelligence and the fate of planet Earth

Facing food and water shortages and rising greenhouse gas emissions, the planet is in dire need of innovative solutions to its urgent problems. A new report by PwC UK and Microsoft suggests it’s time to harness the power of AI.

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Technology trends 2019
Editorial

Editorial: The one element tech companies must get right to succeed

John Riccio 15 May 2019 6 minutes

The social and political landscape is becoming increasingly complex for technology companies. The key to navigating it and securing future success relies heavily on securing trust.

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Chief Digital Officer survey
Report

The chief digital officer era is ending. What next?

John Riccio Olaf Acker 23 Apr 2019 8 minutes

Fewer CDO roles are being created as digital transformation becomes a whole-of-business concern. But there’s still plenty of work to be done, as John Riccio and Olaf Acker explain.

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PwC 5G report
Report

What do we really need 5G for?

Chris Bartlett Zia Bhadiar 10 Apr 2019 11 minutes

It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.

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Article

The consumer-focused metric: How to improve ‘return on experience’

02 Apr 2019 6 minutes

Experience is the keystone to increasing sales and satisfaction. But once you begin to measure it, how do you go about improving your ‘ROX’? We look at six actions brands can take.

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PwC's GCIS 2019
Report

How consumers are redefining customer experience

Chris Paxton 26 Mar 2019 8 minutes

Once upon a time, consumers were wary of online shopping. Not anymore. PwC’s 10th annual Global Consumer Insights Survey highlights just how digital customers have gone, and what they demand of the experience.

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Artificial intelligence in healthcare
Article

The computer will see you now: Six examples of AI in healthcare

Emily Prior Emma McKeown 12 Mar 2019 7 minutes

Artificial intelligence has limitless potential to disrupt the healthcare industry. Discover how some organisations are adopting AI to reshape the way they provide care.

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Chief Digital Officer Study

Disappearing act

Has the CDO hype reached a turning point? Explore our global findings