Further Insights

PwC reports

Latest Articles

PwC's 23rd CEO Survey
Report

PwC’s 23rd CEO Survey: The technology troubles driving CEO uncertainty

28 Jan 2020 8 minutes

In this year’s PwC 23rd Annual Global CEO Survey, pessimism has risen with uncertainty. With no common standards or global framework for governing its practices, the perils of an unregulated internet — such as its content and consumer data privacy— looms large in CEO minds.

Read more
Digital Pulse IoT trust
Report

With IoT, trust is fundamental

Eileen Feretic 15 Jan 2020 7 minutes

The proliferation of the Internet of Things is creating trust, privacy, and security concerns among consumers and employees. Despite this, a majority of executives say it increased trust in their relationships. Explore the results of PwC’s 2019 Internet of Things Survey.

Read more
Digital Pulse Holiday Shopping Outlook

This holiday season is about shopping convenience, community and chilling out

Allison Stone 11 Dec 2019 7 minutes

For the first time, consumers will do more of their holiday shopping online. But they’re also doing some shopping in stores, using the experience as a way to spend time with family and friends as they look for ways to disconnect from their devices.

Read more
Digital Pulse 4IR survey
Article

Why 4IR is a love it or loathe it proposition

Steve Pillsbury 19 Nov 2019 7 minutes

With 7 billion connected devices in use, the world is now fully enmeshed in the Fourth Industrial Revolution. While offering significant benefits to business, 4IR is causing consumers and employees to worry about their privacy and jobs.

Read more
AI sports technology
Article

Will technology change the face of sport forever?

Technology is transforming the world of sports for players, clubs and fans alike. While teams are rapidly adopting tech in pursuit of a competitive edge, they must keep one key element at the heart of their efforts.

Read more
blockchain advertising
Article

Can blockchain fix digital advertising’s trust problem?

CJ Bangah 27 Aug 2019 7 minutes

Digital advertising continues to boom, bringing with it a more complex set of risks. The answer to building trust with business and consumers alike may live in the blockchain.

Read more
cyber trailblazers
Report

The cyber trailblazers driving business growth

TR Kane 20 Aug 2019 7 minutes

The urgency to protect digital assets is increasing. Cybersecurity trailblazers are not only better prepared to mitigate attacks, but can also shore up prospects for revenue growth. Here are the results from PwC’s Digital Trust Insights survey.

Read more
CEO Survey: Hospitality and Leisure
Report

No vacancy: The disruption (and solution) facing the hotel industry

14 Aug 2019 8 minutes

With online aggregators and sharing platforms aplenty, hotels are fighting to retain their market share. Results from this year’s Annual Global CEO Survey suggest execs are worried, but with the right mix of humans and tech, they can turn the guest experience from room to reward.

Read more
Will the modern CMO please stand up?
Article

Will the modern CMO please stand up?

Matthew Lieberman 13 Aug 2019 8 minutes

Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Chief Digital Officer Study

Disappearing act

Has the CDO hype reached a turning point? Explore our global findings