Further Insights

PwC reports

Latest Articles

Infographics: The evolution of retail
Infographic

Infographic: The evolution of retail

30 Aug 2018 2 minutes

Experience is increasingly important when it comes to brands navigating a retail world where digital is on the rise. Being able to court the right audience and give them an encounter to remember is key to a smart evolution.

Read more
Digital Pulse: Are unicorns real? And other fantastical questions
Article

Are unicorns real? And other fantastical questions

27 Aug 2018 9 minutes

The lauded status of startup unicorns makes them an appealing end goal for innovative new businesses. But how much of the myth is connected to reality?

Read more
Opening the black box with explainable AI
Report

Opening the black box with explainable AI

Anand Rao Ilana Golbin 13 Aug 2018 11 minutes

Artificial intelligence forms the basis for customer recommendations and business decision making, but as it gets more complex its inner workings become harder to see, let alone understand. The need for explainable AI is critical for organisations to seize opportunities and reduce risks.

Read more
Digital Pulse - Report: Pulling fraud out of the shadows
Report

Report: Pulling fraud out of the shadows

Malcolm Shackell 31 Jul 2018 9 minutes

The threats of economic crime and fraud are always present. But in Australia, those threats come from an unexpected place. For business, it’s time to keep your friends close and your frenemies closer.

Read more
Staying silent: How voice assistants and the connected home depend on engaging trust
Article

Staying silent: Voice assistants and the need for trust

John Riccio 16 Jul 2018 10 minutes

Whether shopping, asking for directions or turning on the lights, voice assistants promise ease of use for consumers. But overcoming distrust and complexity will be necessary for the technology to go from gimmick to godsend.

Read more
Digital Pulse - Report: Policing in a networked world
Report

Report: Policing in a networked world

02 Jul 2018 7 minutes

Digital technologies provide an opportunity and a threat to police forces the world over. Criminals have already embraced new ways of working, it’s time coppers were enabled to do so too – before they get left behind.

Read more
Report: Entertainment & Media Outlook 2018-2022
Report

Report: Entertainment & Media Outlook 2018-2022

26 Jun 2018 8 minutes

The forecast for entertainment and media industry in the next five years is mixed but digital mediums are set to continue to lead the growth. For all, trust will be the key differentiator to finding and keeping audiences.

Read more
Article

Reimagining the search for digital talent

Andrew Jamieson 12 Jun 2018 7 minutes

New Zealand businesses are nervous about attracting the right digital talent. But they should first focus on getting their house in order, and identifying their customer needs, and the skills they already have, PwC’s Andrew Jamieson says.

Read more
Digital Pulse: Viva la health revolution! How blockchain and wearables will make us healthy
Report

Viva la health revolution! How blockchain and wearables will make us healthy

04 Jun 2018 6 minutes

Could society revolutionise the healthcare industry through wearables? The potential for addressing illness and extending quality of life is huge, but it needs technology like blockchain to make it secure.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Consumer Intelligence Series

Experience is Everything

A truly great customer experience is more than just digital. Find out more