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PwC reports

Latest Articles

Will the modern CMO please stand up?
Article

Will the modern CMO please stand up?

Matthew Lieberman 13 Aug 2019 8 minutes

Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.

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Robust and secure AI
Article

Robust and secure artificial intelligence: A primer for the C-suite

Matt Kuperholz Steph De Silva Charles Lee 25 Jun 2019 8 minutes

Ensuring your AI system is robust and secure requires balancing trade-offs. More than a problem for data scientists, these decisions must be tackled by executive leadership.

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Infographic

Infographic: Key stats from the Entertainment & Media Outlook 2019-2023

Justin Papps 21 Jun 2019 3 minutes

The media industry is in a ‘race for reach’, vying for the attention of consumers across multiple platforms. Justin Papps shines a light on entertainment consumption habits with these statistics from PwC’s Entertainment & Media Outlook 2019–2023.

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Global Entertainment and Media Outlook
Report

This time it’s personal: The PwC Global Entertainment & Media Outlook 2019-2023

Wilson Chow Ennèl van Eeden 12 Jun 2019 11 minutes

Across the world consumers are creating tailored experiences from the media available to them. As data and access lead to increased personalisation across the global entertainment and media space, business must cater to the individual, not the mass.

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Ethical artificial intelligence
Article

Ethical AI: Tensions and trade-offs

Richard Kelly Massimo Pellegrino 11 Jun 2019 10 minutes

Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.

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AI for Earth
Report

Report: Artificial intelligence and the fate of planet Earth

Facing food and water shortages and rising greenhouse gas emissions, the planet is in dire need of innovative solutions to its urgent problems. A new report by PwC UK and Microsoft suggests it’s time to harness the power of AI.

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Technology trends 2019
Editorial

Editorial: The one element tech companies must get right to succeed

John Riccio 15 May 2019 6 minutes

The social and political landscape is becoming increasingly complex for technology companies. The key to navigating it and securing future success relies heavily on securing trust.

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Chief Digital Officer survey
Report

The chief digital officer era is ending. What next?

John Riccio Olaf Acker 23 Apr 2019 8 minutes

Fewer CDO roles are being created as digital transformation becomes a whole-of-business concern. But there’s still plenty of work to be done, as John Riccio and Olaf Acker explain.

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PwC 5G report
Report

What do we really need 5G for?

Chris Bartlett Zia Bhadiar 10 Apr 2019 11 minutes

It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.

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Chief Digital Officer Study

Disappearing act

Has the CDO hype reached a turning point? Explore our global findings