On the release of the PwC Entertainment and Media Outlook, David Wiadrowski casts his mind back over the Australian media sector to discuss the winners and the losers of the digital revolution.
Read moreSuccessful brands don’t just set out to entertain and engage with the content they create – they play to the core emotional motivations of the customer in a highly disciplined way. Without that, your campaign will fall flat, says Philip Otley.
Read moreThe sharing economy has reinvented the approach to some traditional industries. But where are opportunities for collaborative consumption emerging elsewhere? PwC speaks to global thought leader on the sharing economy, Rachel Botsman.
Read moreWith a shift predicted in future consumer behaviour, Richard Blundell and Shannon Orbons look at how retailers can prepare to engage and delight their customers.
Read moreMobile devices have led to a seismic shift in consumer behaviour, but some entertainment and media organisations are still failing to put mobile at the heart of their strategy. David Wiadrowski and Marcel Fenez discuss the results of the latest PwC ‘Australian Entertainment & Media Outlook’.
Read moreWhat approach do media companies take towards innovation? The 2015 PwC Entertainment and Media Outlook highlights seven forms of innovation that industry organisations must strive to implement, in order to survive disruption.
Read moreDavid Wiadrowski and Marcel Fenez discuss the 2015 PwC Entertainment and Media Outlook, which shows that industry is lagging behind a customer that wants choice and convenience when it comes to content.
Read morePwC’s Global State of Information Security Survey (GSISS) reveals the increasing risks for energy, utilities and mining industries. Outdated systems and a greater reliance on technology could open the door to more cyber security attacks. Andrew Gordon and Stephen Loadsman discuss the issues that lie ahead.
Read morePwC’s Global State of Information Security Survey (GSISS) 2015 shows that ‘hacktivism’ is on the rise. Energy, utilities and mining industries now face cyber security attacks driven by a new motive: malicious intent. Andrew Gordon and Stephen Loadsman discuss the emerging challenges for industry.
Read more