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Podcast

Podcast: 15 years of digital disruption in media

23 Jun 2016 10 minutes

On the release of the PwC Entertainment and Media Outlook, David Wiadrowski casts his mind back over the Australian media sector to discuss the winners and the losers of the digital revolution.

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Article

Can you feel it? Why brands must focus on emotional connection

23 Mar 2016 6 minutes

Successful brands don’t just set out to entertain and engage with the content they create – they play to the core emotional motivations of the customer in a highly disciplined way. Without that, your campaign will fall flat, says Philip Otley.

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Podcast

Podcast: The sharing economy’s next move

23 Sep 2015 8 minutes

The sharing economy has reinvented the approach to some traditional industries. But where are opportunities for collaborative consumption emerging elsewhere? PwC speaks to global thought leader on the sharing economy, Rachel Botsman.

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Podcast

Podcast: How are you measuring the success of your app?

11 Sep 2015 5 minutes

You’ve produced your web or mobile app and optimised your content – but don’t just sit back, relax and watch the hits come in. Joe Brasacchio and Stephen Cheshire say there’s more to measuring success than that.

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Podcast

Podcast: How to enhance your customer relationship through a mobile app or website

03 Sep 2015 7 minutes

Casual fling or deep and meaningful? Getting to know your customer can enhance your mobile app or website offering, say Joe Brasacchio and Stephen Cheshire.

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Podcast

Podcast: What kind of app do you really want?

28 Aug 2015 11 minutes

Want a website or a mobile app? First, you need to know how deeply your customer feels about your product or brand. Joe Brasacchio and Steve Cheshire offer relationship advice to businesses looking at building an app.

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Podcast

Podcast: How retailers can engage with tomorrow’s customer

03 Aug 2015 14 minutes

With a shift predicted in future consumer behaviour, Richard Blundell and Shannon Orbons look at how retailers can prepare to engage and delight their customers.

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Podcast

Podcast: Putting mobile devices at the heart of media content

03 Jul 2015 10 minutes

Mobile devices have led to a seismic shift in consumer behaviour, but some entertainment and media organisations are still failing to put mobile at the heart of their strategy. David Wiadrowski and Marcel Fenez discuss the results of the latest PwC ‘Australian Entertainment & Media Outlook’.

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Podcast

Podcast: Innovation for the entertainment and media industry

26 Jun 2015 12 minutes

What approach do media companies take towards innovation? The 2015 PwC Entertainment and Media Outlook highlights seven forms of innovation that industry organisations must strive to implement, in order to survive disruption.

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