Further Insights

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Latest Articles

Infographic

Infographic – Exploring the new world of digital financial services

John Riccio 19 Dec 2012 1 minute

As consumers becoming ‘self-directed’ there is increasing pressure on businesses to provide digital financial services. We delve into the benefits and opportunities that exist for financial services and wealth management providers in the evolving digital economy.

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Article

Enterprise gamification – Buzzword or business tool?

Anthony Mittelmark 23 Oct 2012 4 minutes

Highlighted as an ’emerging’ trend, enterprise gamification is a technique that has been utilised in various forms within businesses for a number of years. However, the advent of the digital economy has driven gamification to a new level. We explore how businesses can harness the commercial, engagement and loyalty potential of enterprise gamification.

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Infographic

Beyond the ‘gap’ – Will you leverage strategic digital acquisition for growth?

Nirosha Methananda 22 Oct 2012 2 minutes

In an increasingly competitive and homogeneous marketplace, its increasingly difficult for businesses to close the gap. Will a strategic digital acquisition help to drive your businesses growth?

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Article

Unlocking the four baskets of value from the digital economy

Simon Doukas 01 Oct 2012 6 minutes

Capturing value from the digital economy can be difficult to navigate and a somewhat overwhelming journey for many organisations. In order to leverage these opportunities, PwC suggests focusing your business strategy on the ‘four baskets’ of digital value to ensure that you invest in opportunities deliver long-term success.

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Report

Infographic – Exploring global ecommerce opportunities

Nirosha Methananda 21 Sep 2012 41 seconds

Following on from our article ‘Why globalising your online retail offering is crucial for future success’, this infographic, produced by UK-based search marketing company Search Laboratory, outlines the opportunities for global ecommerce.

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Report

Multi-screen mania – Insights into cross-platform consumer behaviour

Emmanuel Churchley 12 Sep 2012 26 seconds

In its report, The New Multi-screen World: Understanding Cross-Platform Consumer Behavior, Google unveils that 90% of people move between devices to accomplish a goal, whether on smartphones, PCs, tablets or TV.

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