Further Insights

Australian perspectives

Latest Articles

Article

Are our smart cities being clever about security?

Omaru Maruatona 27 Apr 2017 8 minutes

The opportunity for hackers to access essential urban infrastructure is growing. The ability to coordinate a crisis response, on the other hand, is lacking. Here are some ways to make our cities more cyber secure.

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Article

Healthcare is keeping the fax machine alive

Richard Royle 11 Apr 2017 5 minutes

While the rest of modern society clamours to run big-data analyses on their jogging metrics, why do healthcare providers still use fax machines to transmit critical information?

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Article

Working with, not against, the psychology of customer loyalty

Philip Otley 03 Apr 2017 8 minutes

Wouldn’t it be better to inspire, rather than pay, customers to love your brand? Philip Otley and Johann Ponnampalam propose a new kind of loyalty scheme: one that leverages behavioural science to build a better bond.

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Article

Five steps to tailor your marketing to the occasion

Philip Otley 20 Mar 2017 7 minutes

Buying habits depend on context, which means your marketing strategy must be married to the moment. Philip Otley explains how to bring occasion-based marketing to life.

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Article

What health services can learn from retail

John Riccio 27 Feb 2017 10 minutes

Customers won’t put up with long waiting times or clunky administration in other industries, so why is healthcare getting away with it? John Riccio looks at retail’s history to predict a transformative path for health.

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Article

Why we need smart cities

Chris Vein 21 Feb 2017 6 minutes

Building a smart city isn’t about firing up all the technology in your municipal arsenal, says Chris Vein. It’s about embarking on a process of endless reinvention.

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Article

Digital tipping points in 2017: Our team’s predictions

Richard Blundell 08 Feb 2017 10 minutes

We asked our PwC Digital Services colleagues what they think will be the digital trends that reach a tipping point for businesses this year.

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Article

Can disruption be good for your business?

06 Feb 2017 11 minutes

Most executives worry about it – but could disruption be good for business? We asked over 250 CEOs to talk about their strategy for identifying the future.

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Report

Data analytics trends: Who’s being left behind?

John Studley 30 Nov 2016 6 minutes

Data-driven decision-making is becoming business as usual. John Studley compares our 2014 and 2016 reports to chart how data analytics has evolved in enterprise.

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