Further Insights

Australian perspectives

Latest Articles


Harnessing the power of Big Data to explore a new frontier for innovation

John Riccio 19 Oct 2012 3 minutes

Big Data represents big opportunities for businesses and consumers alike. The trick is in being able to ask the right questions and examine the right sources in order to glean these insights.

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Social media brand management strategies to increase customer acquisition

Anthony Mittelmark 16 Sep 2012 5 minutes

In the age of social media, brands can no longer be controlled online and brand values often do not translate. Advertising which works in one direction is now well and truly gone and having a social media brand management strategy to respond to both customer requirements and customer issues is critical.

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Harnessing the power of social media to drive digital change, loyalty and ROI

20 Aug 2012 4 minutes

Social media channels offer powerful opportunities for customer engagement and dialogue. Businesses need to critically evaluate their social media spend and invest in the channels that align with their business priorities.

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Why globalising your online retail offering is crucial for future success

12 Aug 2012 10 minutes

With the global e-commerce market set to reach USD$1,285 billion by 2015 the opportunity for Australian retailers to expand offshore is ripe. However it is crucial retailers invest in robust technologies and business systems that allow for agility and accommodate growth.

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Social shopping – Examining the new wave of online retailing

12 Aug 2012 6 minutes

Social shopping offers online retailers an avenue through which to spark dialogue and foster co-creation in order to build communities and drive customer engagement. We examine how Fancy, Fab and Clothia are disrupting the online retail industry.

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Insight: The value of Australian online retail sales – NAB infographic

12 Aug 2012 31 seconds

Although the media is rife with reports that the Australian retail industry is in a downward spiral, with international competitors beating down their doors – the 2012 NAB Online Retail Sales Index paints a more positive picture.

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