Further Insights

Australian perspectives

Latest Articles

Infographic

Infographic – Sydney and Melbourne among the hottest hubs in the world to ‘startup’

19 Aug 2013 1 minute

Though Silicon Valley is lauded as the birthplace of the world’s most successful startups, such as Google, Facebook and Twitter, there are plenty of other global startup hot spots on the rise… including Sydney and Melbourne!

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Case Study

Open Innovation Australia – Getting together in Newcastle for ‘problems worth solving’

09 Aug 2013 9 minutes

Trent Lund takes us behind the scenes at the first of our Open Innovation Australia series in Newcastle and explores the potential value of this approach for enterprises in solving real business problems and connecting with agile startups.

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Article

Amorous for Apple and M-Commerce – Commercialising Australia’s mobile infatuation

03 Dec 2012 1 minute

Globally M-Commerce is on the rise and it is no more so than in our own backyard. The question is are Australian businesses ready for the seeming tsunami of expectations from local mobile consumers?

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Article

Click Frenzy fail – The top five learnings from the ‘sale that failed a nation’

21 Nov 2012 7 minutes

Touted as ‘the sale that stops a nation’ – the Click Frenzy fail lends itself beyond just technical difficulties, to offending increasingly sophisticated and informed online retail consumers. We examine the learnings that can be take from this seeming flop.

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Article

Social media brand management strategies to increase customer acquisition

16 Sep 2012 5 minutes

In the age of social media, brands can no longer be controlled online and brand values often do not translate. Advertising which works in one direction is now well and truly gone and having a social media brand management strategy to respond to both customer requirements and customer issues is critical.

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Article

Harnessing the power of social media to drive digital change, loyalty and ROI

20 Aug 2012 4 minutes

Social media channels offer powerful opportunities for customer engagement and dialogue. Businesses need to critically evaluate their social media spend and invest in the channels that align with their business priorities.

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Article

Why globalising your online retail offering is crucial for future success

12 Aug 2012 10 minutes

With the global e-commerce market set to reach USD$1,285 billion by 2015 the opportunity for Australian retailers to expand offshore is ripe. However it is crucial retailers invest in robust technologies and business systems that allow for agility and accommodate growth.

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Article

Social shopping – Examining the new wave of online retailing

12 Aug 2012 6 minutes

Social shopping offers online retailers an avenue through which to spark dialogue and foster co-creation in order to build communities and drive customer engagement. We examine how Fancy, Fab and Clothia are disrupting the online retail industry.

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Infographic

Insight: The value of Australian online retail sales – NAB infographic

12 Aug 2012 31 seconds

Although the media is rife with reports that the Australian retail industry is in a downward spiral, with international competitors beating down their doors – the 2012 NAB Online Retail Sales Index paints a more positive picture.

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