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Article

Enterprise gamification – Buzzword or business tool?

Anthony Mittelmark 23 Oct 2012 4 minutes

Highlighted as an ’emerging’ trend, enterprise gamification is a technique that has been utilised in various forms within businesses for a number of years. However, the advent of the digital economy has driven gamification to a new level. We explore how businesses can harness the commercial, engagement and loyalty potential of enterprise gamification.

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Article

Facebook Collections – Measuring the worth of ‘want’, ‘like’ and ‘collect’

Nirosha Methananda 11 Oct 2012 2 minutes

Facebook innovates with the launch of Collections and enables its billion-strong user network to share their purchase intent with friends, family, retailers and beyond.

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Report

Mobile health – Emerging markets leading innovation

Nirosha Methananda 24 Sep 2012 3 minutes

The need for improved medical services, population, geographic and socio-economic factors are driving the adoption of mobile health (mHealth) technologies in developing economies. An opportunity exists for western economies to adapt and implement these substantial innovations within their own social systems.

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Article

Mobile Health – Disrupting existing health models

Nirosha Methananda 29 Aug 2012 4 minutes

Digital health requires a fundamental change in the way health care professionals perceive the delivery of services to a ‘patient-as-a-consumer’ model. Research reveals that facilitation of mHealth technology and process requires investment by Government and other key stakeholders in terms of infrastructure, communication and decentralisation.

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Report

Maintaining mobile security in the ‘always on’ business world

21 Aug 2012 4 minutes

The mobile revolution might have transformed the way consumers connect and share information, but the rise of the mobile device is changing the game for businesses as well.

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