Digital Trends

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Churchill Club Top Tech Trends Debate 2019
Article

Tech trends that will change the world by 2025

John Riccio Monty Hamilton 10 Sep 2019 9 minutes

Which little-known technologies will change our lives in the next 5 years? At this year’s Top Tech Trends Debate four technologists put forward their bets on the innovation explosion to come.

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Four ways IoT can make hotels smart
Article

The smart connection: Hospitality and the Internet of Things

Jennie Blumenthal 04 Sep 2019 5 minutes

Is your hotel connected? With the Internet of Things, hotels can provide seamless customer experiences, reduce operating costs, keep track of assets and create major efficiencies, as well as protecting staff and guests.

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Bend and flex: Tech investment in an agile organisation
Article

Bend and flex: Tech investment in an agile organisation

Working in an agile organisation unlocks the flexibility to excel, but bending its iterative unknowns into a strict annual investment budget can be a real stretch. Here’s how to stay agile while keeping the finance team happy.

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Customer segmentation is back, bolder and better than ever
Article

Customer segmentation is back, bolder and better than ever

Phil Bolton 28 Aug 2019 11 minutes

What if we told you there was a way to leverage your organisation’s data for strategic planning, business insight, profit growth and customer loyalty all in one simple model… and it was via good old-fashioned customer segmentation? PwC’s Phil Bolton explains why this sometimes unloved tool deserves a rethink.

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cyber trailblazers
Report

The cyber trailblazers driving business growth

TR Kane 20 Aug 2019 7 minutes

The urgency to protect digital assets is increasing. Cybersecurity trailblazers are not only better prepared to mitigate attacks, but can also shore up prospects for revenue growth. Here are the results from PwC’s Digital Trust Insights survey.

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CEO Survey: Hospitality and Leisure
Report

No vacancy: The disruption (and solution) facing the hotel industry

14 Aug 2019 8 minutes

With online aggregators and sharing platforms aplenty, hotels are fighting to retain their market share. Results from this year’s Annual Global CEO Survey suggest execs are worried, but with the right mix of humans and tech, they can turn the guest experience from room to reward.

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Will the modern CMO please stand up?
Article

Will the modern CMO please stand up?

Matthew Lieberman 13 Aug 2019 8 minutes

Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.

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The five core must haves for transformation success
Article

The five core must-haves for transformation success

Berry Driessen 06 Aug 2019 7 minutes

In a follow up piece to his look at the reasons behind transformation failure, PwC’s Berry Driessen examines the five factors that will help ensure company change is a resounding success.

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How PwC completed a global HR transformation program
Case Study

How PwC changed its HR technology and started a democratic revolution

Dorothy Hisgrove Amy Gibbs 31 Jul 2019 9 minutes

If you think implementing a massive technological transformation across the globe in just ten months sounds like a tough ask, imagine attempting a cultural leadership change program at the same time. PwC’s Dorothy Hisgrove and her team did just that – and they wouldn’t have done it any other way.

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Disappearing act

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