Digital Trends

Strategy

Latest Articles

Video

Video: Responding to AI for real business value

Matt Kuperholz 13 Jul 2017 2 minutes

Is artificial intelligence about to move from the future to the now? PwC’s Matt Kuperholz, Kate Eriksson and John Studley discuss the value that AI will bring to business.

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Article

Thawing the resistance to digital transformation

Philip Otley Dr Alex Klat-Smith 11 Jul 2017 10 minutes

The frozen middle of a business can put a stop to innovation and transformation. Thawing out politics, behaviours and mindsets isn’t always easy, but it can be achieved with a strategic approach.

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Report

Why conversation is the future of customer experience

Sean Colvin Will Kingston 07 Jul 2017 8 minutes

When it comes to customer experience, messaging apps, AI and voice assistants are capitalising on the art of a good conversation. Brands that get this communication right will reap the rewards of the intelligent experience economy.

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Report

The rise of the chief digital officer

John Riccio 23 Jun 2017 7 minutes

A rise in the number and background of chief digital officers indicates an increasing desire for digital maturity by business. But does the desire match the reality?

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Report

Report: Innovation insights from around the world, 2017

Kate Bennett Eriksson 19 Jun 2017 6 minutes

We surveyed over a thousand global business executives to explore their approach to innovation. Kate Eriksson shares five trends uncovered by PwC’s Innovation Benchmark report.

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Article

Digital transformation? Don’t forget your product.

Monty Hamilton 13 Jun 2017 7 minutes

It’s time to evolve beyond digitising customer interactions from just a sales and service perspective. Digitising the product itself can put you ahead of traditional rivals. Monty Hamilton looks at the next step for transformation.

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Report

Ten actions to help harness the power of digital

Tan Allaway 12 Jun 2017 6 minutes

Over the years, PwC’s Digital IQ Survey has uncovered a direct correlation between financial performance and digital acumen. We distil the 2017 report into ten actions to help businesses get the most out of their digital investments.

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Infographic

Infographic: The best time to send an email

08 Jun 2017 1 minute

The best time to send out an email campaign depends on audience and context. Drawing on a range of studies, this graphic suggests the optimal moments for landing in B2B and B2C customers’ inboxes.

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Interview

How to build a business platform

Andrew Sklar 06 Jun 2017 8 minutes

Organisations from retailers to banks are using digital platforms to make their products and services more accessible. Andrew Sklar shares his insights on delivering a platform at enterprise level.

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