Digital Trends


Latest Articles


Why the superannuation industry is ready for disruption

Joe Brasacchio 17 Apr 2018 8 minutes

Superannuation funds have traditionally placed themselves at the passive end of the value chain. But with the vast amount of data flowing through them, they are well placed to reimagine themselves as active participants in people’s lives. If they dare.

Read more

GSISS 2018: Cyber security spotlight on small business

Andrew Gordon 16 Apr 2018 5 minutes

Cyber breaches of large companies through their third party contractors are one of the key reasons the SME sector is shoring up its cyber security measures, according to this year’s Global State of Information Security Survey report.

Read more

X marks the spot: Choosing the best retail location without a map

Phil Bolton 10 Apr 2018 8 minutes

Knowing where to open – or close – a store or branch is not easy. If you’re starting with a map to find the optimal retail location, and not your customer, then things are going to get expensive, fast.

Read more

Intelligent Digital: Three letters for transformational success

John Riccio 09 Apr 2018 9 minutes

The story begins with PwC Australia deciding to go digital, encountering a bumpy road, but ending happily ever after. How did we do digital intelligently? With a BXT approach.

Read more

Report: Experience is everything

Richard Blundell 27 Mar 2018 9 minutes

Is it technology or humans that helps you win at retail? According to customers, it’s both, but they have specific parts to play when it comes to creating a great customer experience.

Read more

Infographic: How cyber aware is Australian business?

22 Mar 2018 3 minutes

Cyber breaches are a fact of life in 2018. But Australian companies are still underinvesting in security measures. In the age of compulsory disclosure, are you best placed to protect your customers?

Read more

Ten tips for corporate social media success

Amy Gibbs Will Feutrill 12 Mar 2018 10 minutes

Social media can be an amazing tool to connect with customers, build brand loyalty, gain unique insights and improve sales. But so many businesses aren’t getting it right. Here are ten things that you need to do right now to win at social.

Read more

Editorial: PwC’s 21st CEO Survey – The need for speed

John Riccio 05 Mar 2018 9 minutes

According to the latest CEO Survey, the speed of technological change is keeping CEOs up at night like never before. ASEANZ Digital Services Lead Partner, John Riccio, shares his thoughts on how companies can adapt to rapid change without losing sleep.

Read more

Global domination: How a local brand can make it big without leaving home

John Riccio 13 Feb 2018 7 minutes

As customers enjoy access to more products and services than ever before local businesses need to compete with international rivals as well as those down the street. Here are a few ways successful companies have done just that.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Consumer Intelligence Series

Experience is Everything

A truly great customer experience is more than just digital. Find out more