Digital Trends

Strategy

Latest Articles

Article

Defining direction: Developing a problem statement for the ‘untested’ idea

Anthony Mittelmark 12 Jun 2013 3 minutes

In the second of our problem statement series, Anthony Mittelmark shares insights about how to wrangle the often personal and (usually) highly innovative area of ‘untested’ ideas, outlining a detailed list of factors that businesses need to take into consideration.

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Article

Why defining the problem statement is half the battle

Anthony Mittelmark 05 Jun 2013 4 minutes

For many businesses poorly articulating a problem they are trying to solve could cost them millions, even hundreds of millions, of dollars. In the first of this three-part series, Anthony Mittelmark explores why defining a problem statement can be critical to success.

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Report

Digital IQ series part one: Mindset is key to the digital future of business

John Riccio 04 Jun 2013 3 minutes

With the release of PwC’s 5th Annual Digital IQ Survey, John Riccio will be posting a series of articles on what the findings could mean for the digital future of business and the ability to adapt long term. The first article explores how digital IQ is achieved through a digital mindset taken on by the entire business.

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Article

2013 Digital marketing trends – Is content becoming king?

Nirosha Methananda 22 May 2013 2 minutes

Cutting through a plethora of digital marketing trends, this infographic highlights key trends that should be on your radar and highlights content marketing as being a key strategic differentiator.

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Article

Exploring the ‘growth for both’ opportunities between tech startups and retail

John Riccio 20 May 2013 4 minutes

John Riccio explores the potential ‘growth for both’ opportunities between tech startups and the Australian retail industry in driving technologically innovative solutions for customers.

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Report

Exploring the latent enterprise opportunity within Australia’s tech startup ecosystem

John Riccio 23 Apr 2013 6 minutes

John Riccio outlines the findings from our new report ‘The startup economy’ and explores the opportunities for enterprise organisations to facilitate and harness the growth of the tech startup ecosystem

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Article

Six key ingredients of a business-focussed digital strategy

John Riccio 21 Feb 2013 4 minutes

John Riccio delves into the key factors that businesses need to consider when developing their digital strategies, in order to successfully drive bottom-line results.

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Infographic

Infographic – Implementing ‘bring your own device’ strategy

Nirosha Methananda 06 Feb 2013 1 minute

Driven by the development of mobile technology, enterprise IT teams will be faced with a growing ‘Bring Your Own Device’ (BYOD) culture in 2013. This infographic examines ‘the good, the bad and the ugly’ when implementing BYOD strategies.

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Article

Five key priorities for your 2013 Digital Change agenda – Part 2

John Riccio 10 Jan 2013 3 minutes

In the second part of our Digital Change Agenda series, we explore the remaining key priorities that you should consider when developing your 2013 business strategy.

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