Digital Trends

Strategy

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Infographic

Infographic: Evolve with PwC’s Digital Services

John Riccio 01 Oct 2012 56 seconds

Like the industrial revolution fundamentally changed the world, the digital revolution will be remembered as one that transformed the fabric of conventional business models and society at large. PwC’s Digital Services can offer your business a pragmatic, strategic and comprehensive approach to ensure you evolve within the digital economy.

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Report

Infographic – Exploring global ecommerce opportunities

Nirosha Methananda 21 Sep 2012 41 seconds

Following on from our article ‘Why globalising your online retail offering is crucial for future success’, this infographic, produced by UK-based search marketing company Search Laboratory, outlines the opportunities for global ecommerce.

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Article

Social media brand management strategies to increase customer acquisition

Anthony Mittelmark 16 Sep 2012 5 minutes

In the age of social media, brands can no longer be controlled online and brand values often do not translate. Advertising which works in one direction is now well and truly gone and having a social media brand management strategy to respond to both customer requirements and customer issues is critical.

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Article

Innovative business strategy and learnings from Broadway

Nirosha Methananda 05 Sep 2012 4 minutes

In the face of failure, the producers of Spider-Man: Turn off the Dark employed innovative business strategy in order to turnaround the show and succeed. We explore how these strategies can be adapted and applied within the corporate context.

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Report

Mobile Banking – The Path to Monetisation

John Riccio 23 Aug 2012 4 minutes

The path to monetisation for the financial services lies firmly within the online and mobile banking channels. Businesses that focus on growing their multi-channel offering and audience will also reap the rewards – with PwC research revealing that these customers are 1.5 times more profitable than single-channel customers.

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Report

Opportunity of the decade: Growing revenue through the digital wallet

22 Aug 2012 4 minutes

The ‘always on’, hyper-connected customer has sparked innovative mobile payment options. Financial services firms and banks are optimally placed to leverage this trend in order to generate new revenue streams. However, winning the mobile payments war calls for a collaborative, highly scalable approach to mobile technologies.

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Report

Maintaining mobile security in the ‘always on’ business world

21 Aug 2012 4 minutes

The mobile revolution might have transformed the way consumers connect and share information, but the rise of the mobile device is changing the game for businesses as well.

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Report

Mobile, gaming and online video lead disruption of entertainment and media industry

20 Aug 2012 4 minutes

The digital revolution has created disruptive new models of consumption and distribution. Consumers expect media and entertainment that can be consumed on-the-go and online video experiences that are rich, interactive and highly personalised.

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Article

Why globalising your online retail offering is crucial for future success

12 Aug 2012 10 minutes

With the global e-commerce market set to reach USD$1,285 billion by 2015 the opportunity for Australian retailers to expand offshore is ripe. However it is crucial retailers invest in robust technologies and business systems that allow for agility and accommodate growth.

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