Strategy
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
‘I think…’ vs. ‘I know…’ – Using big data interpretation analysis to scale intuition
Jason Juma-Ross weighs in on the debate between fact and intuition, and explores how to use data to systematically scale intuition.
Read moreEditorial – Going around the paywall for new solutions to sharing news
Although paywalls are being heralded as the solution to many publisher’s revenue problems, Anthony Mittelmark begs to differ! He explores the impact of paywalls on retaining readership and outlines an alternative model for commercialisation and content sharing.
Read moreNBN for business- exploiting the potential
The NBN is slowly but surely being rolled out across the country over the next three years. This means over five million homes and businesses are set to reap benefits outlined by NBN Co such as being able to better respond to buyer behaviour,
Read moreBeyond the problem statement – Building a business case for innovation
In the final of our three-part problem statement series, Anthony Mittelmark examines the role of clearly articulated problem statements in building a business case for innovation.
Read moreDefining direction: Developing a problem statement for the ‘untested’ idea
In the second of our problem statement series, Anthony Mittelmark shares insights about how to wrangle the often personal and (usually) highly innovative area of ‘untested’ ideas, outlining a detailed list of factors that businesses need to take into consideration.
Read moreWhy defining the problem statement is half the battle
For many businesses poorly articulating a problem they are trying to solve could cost them millions, even hundreds of millions, of dollars. In the first of this three-part series, Anthony Mittelmark explores why defining a problem statement can be critical to success.
Read moreDigital IQ series part one: Mindset is key to the digital future of business
With the release of PwC’s 5th Annual Digital IQ Survey, John Riccio will be posting a series of articles on what the findings could mean for the digital future of business and the ability to adapt long term. The first article explores how digital IQ is achieved through a digital mindset taken on by the entire business.
Read more2013 Digital marketing trends – Is content becoming king?
Cutting through a plethora of digital marketing trends, this infographic highlights key trends that should be on your radar and highlights content marketing as being a key strategic differentiator.
Read moreExploring the ‘growth for both’ opportunities between tech startups and retail
John Riccio explores the potential ‘growth for both’ opportunities between tech startups and the Australian retail industry in driving technologically innovative solutions for customers.
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