Digital Trends

Strategy

Latest Articles

Article

‘I think…’ vs. ‘I know…’ – Using big data interpretation analysis to scale intuition

19 Sep 2013 9 minutes

Jason Juma-Ross weighs in on the debate between fact and intuition, and explores how to use data to systematically scale intuition.

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Editorial

Editorial – Going around the paywall for new solutions to sharing news

Anthony Mittelmark 03 Jul 2013 5 minutes

Although paywalls are being heralded as the solution to many publisher’s revenue problems, Anthony Mittelmark begs to differ! He explores the impact of paywalls on retaining readership and outlines an alternative model for commercialisation and content sharing.

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Article

NBN for business- exploiting the potential

John Riccio 17 Jun 2013 5 minutes

The NBN is slowly but surely being rolled out across the country over the next three years. This means over five million homes and businesses are set to reap benefits outlined by NBN Co such as being able to better respond to buyer behaviour,

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Article

Beyond the problem statement – Building a business case for innovation

Anthony Mittelmark 13 Jun 2013 4 minutes

In the final of our three-part problem statement series, Anthony Mittelmark examines the role of clearly articulated problem statements in building a business case for innovation.

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Article

Defining direction: Developing a problem statement for the ‘untested’ idea

Anthony Mittelmark 12 Jun 2013 3 minutes

In the second of our problem statement series, Anthony Mittelmark shares insights about how to wrangle the often personal and (usually) highly innovative area of ‘untested’ ideas, outlining a detailed list of factors that businesses need to take into consideration.

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Article

Why defining the problem statement is half the battle

Anthony Mittelmark 05 Jun 2013 4 minutes

For many businesses poorly articulating a problem they are trying to solve could cost them millions, even hundreds of millions, of dollars. In the first of this three-part series, Anthony Mittelmark explores why defining a problem statement can be critical to success.

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Report

Digital IQ series part one: Mindset is key to the digital future of business

John Riccio 04 Jun 2013 3 minutes

With the release of PwC’s 5th Annual Digital IQ Survey, John Riccio will be posting a series of articles on what the findings could mean for the digital future of business and the ability to adapt long term. The first article explores how digital IQ is achieved through a digital mindset taken on by the entire business.

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Article

2013 Digital marketing trends – Is content becoming king?

Nirosha Methananda 22 May 2013 2 minutes

Cutting through a plethora of digital marketing trends, this infographic highlights key trends that should be on your radar and highlights content marketing as being a key strategic differentiator.

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Article

Exploring the ‘growth for both’ opportunities between tech startups and retail

John Riccio 20 May 2013 4 minutes

John Riccio explores the potential ‘growth for both’ opportunities between tech startups and the Australian retail industry in driving technologically innovative solutions for customers.

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