Digital Trends

Strategy

Latest Articles

Article

Nine common but false assumptions about social media

16 Dec 2013 8 minutes

Social networking is becoming splintered and increasingly difficult to manage. This can lead to assumptions about how and why businesses should make certain strategic moves.

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Article

Innovation, Design Thinking and Agile: Three trends walk into a bar…

Kate Bennett Eriksson 12 Dec 2013 6 minutes

Design thinking, agile development and innovation are often misconstrued as buzzwords. But they actually refer to three critical modes of thinking – and they’re more important than ever.

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Article

5 ways to build an internal social network that’s actually useful

11 Dec 2013 6 minutes

More companies are building internal social networks, but they’re not always useful. Here are five ways to make sure your business network actually takes off – and improves your team.

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Article

Finding the harmony in big data

11 Dec 2013 4 minutes

Music app Shazam has used its own data to predict the next biggest stars of 2014. How should other businesses be taking advantage of big data?

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Article

Jason Juma-Ross puts Digital Intelligence on the agenda at ADMA

Nirosha Methananda 10 Dec 2013 4 minutes

Recent appointee to the ADMA Board of Directors, Jason Juma-Ross shares what’s high on his agenda for driving marketing effectiveness and real value through digital intelligence.

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Article

The 12 trends of Christmas – How online retailers are adapting: Part 2

John Riccio 18 Nov 2013 5 minutes

John Riccio shares the remaining six trends on how retailers can make the most of the fast-approaching Christmas period and pull in those last minute shoppers and sales!

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Article

The 12 trends of Christmas – How online retailers are adapting: Part 1

John Riccio 14 Nov 2013 6 minutes

With digital firmly implanted on the retail radar and Christmas just around the corner, John Riccio shares up and coming trends that online retailers should be thinking about in the lead up to the holiday season.

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Article

The three ‘C’s of content marketing: Context, curation and customisation

Nirosha Methananda 27 Sep 2013 5 minutes

Whether text, image or video: content is vital to a successful digital presence. We explore how ‘context, curation and customisation’ can assist businesses in driving the success of their content marketing activities.

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Infographic

Infographic: Exploring the world of content marketing

Nirosha Methananda 27 Sep 2013 1 minute

The art of communicating without selling, in the emerging digital economy, content marketing is becoming a critical part of the marketing mix – we explore some key facts and stats about this discipline.

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