Digital Trends

Strategy

Latest Articles

Article

What the Facebook-WhatsApp deal means for digital communication

21 Feb 2014 2 minutes

The WhatsApp acquisition is yet another reminder of the fragmented nature of mobile social networks – which signals the future of digital communication.

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Article

The triple edged sword: Digital challenges for media, marketing and advertising

20 Feb 2014 7 minutes

Only by adopting new trends and ways of doing business will those in the marketing, advertising and media industries hope to survive.

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Article

Regulation and the collaborative consumption problem

14 Feb 2014 2 minutes

The collaborative consumption trend is putting more power into the hands of consumers, but it can come with a heavy regulatory burden.

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Article

Five digital lessons from the 2014 Super Bowl

06 Feb 2014 5 minutes

The Super Bowl advertising season is often a good barometer for the entire advertising industry. When we see such a significant embrace of digital trends, it’s clear a trend is taking hold.

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Report

Digital IQ – The future of ecommerce is the mobile revolution

Greg Barber 06 Feb 2014 6 minutes

Although mobile phones have now been available to customers for decades, it’s fair to say most of the innovation in the mobile…

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Article

Making breakthroughs in cyber security

04 Feb 2014 2 minutes

Every few weeks it seems yet another company or organisation has suffered a leak with password and username data spilling out online – with disastrous consequences for everyone involved.

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Report

Digital IQ – Social enterprise and keeping everyone connected

03 Feb 2014 5 minutes

With employees now on the hunt for social enterprise tools, the onus is on businesses to make sure their agents have the methods to speak with each other.

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Article

Keeping wearable tech innovative – and useful

03 Feb 2014 3 minutes

Wearable technology is clearly a market ripe for growth. Providing the consumer with something beyond existing tech will be the challenge.

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Article

Build versus buy – the argument for custom software

20 Jan 2014 5 minutes

Custom software builds have always been preferred by business, but until now have been out of reach. But how can businesses decide whether to buy an off-the-shelf solution and build their own?

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