Digital Trends

Strategy

Latest Articles

Article

How to create value from your business data

Monty Hamilton 19 May 2017 9 minutes

All companies have data, and all companies could stand to gain from it. Monty Hamilton serves up some crucial questions to help business leaders benefit from the information they create.

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Infographic

Infographic: 104 facts about mobile marketing

12 May 2017 1 minute

From shopper behavior to industry specifics, here’s a compendium of statistics telling the tale of how mobile devices dominate the digital landscape.

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Article

Federal Budget 2017: Lighting the flame under banking’s platform

John Riccio 10 May 2017 5 minutes

There wasn’t much room for innovation in the Federal Budget but that hasn’t stopped the government from clearing a space for fintech competitors. John Riccio examines the challenges that banks now face.

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Article

The secrets of agile’s success

Kate Bennett Eriksson 09 May 2017 11 minutes

With ANZ bank the latest in a string of organisations to turn away from traditional modes of working, PwC’s Head of Innovation, Kate Eriksson shares her insights on what it takes to successfully implement agile.

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Infographic

Infographic: Ten principles of strategy through execution

05 May 2017 2 minutes

Based on Strategy&’s experience of working with global organisations, we’ve formulated a ten-step guide to help you build stronger links between business strategy and execution.

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Infographic

Infographic: How to improve your mobile SEO ranking

27 Mar 2017 1 minute

More Google searches are performed on mobile than desktop – and how well your site works on smartphones is key to its ranking. Here’s how to make your website mobile optimised.

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Article

Five steps to tailor your marketing to the occasion

Philip Otley 20 Mar 2017 7 minutes

Buying habits depend on context, which means your marketing strategy must be married to the moment. Philip Otley explains how to bring occasion-based marketing to life.

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Infographic

Infographic: Tips for improving email open rates

Tan Allaway 16 Mar 2017 1 minute

The ability to send a message direct to your customer’s email inbox is a privilege. Are you using it wisely?

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Report

The importance of purpose in a digital world

Vanessa Brennan 14 Mar 2017 6 minutes

Purpose isn’t a marketing idea – it’s a company idea, says Vanessa Brennan. After all, how can you build trust with your customers without shared values?

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