Strategy
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Latest Articles
Will the Internet of Things transform your industry?
Connecting devices to the net creates opportunities for consumers and business alike. PwC’s Nick Spooner looks at how three industries are currently transforming customer and employee connections with the Internet of Things.
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What new laws mean for customer data
With changing customer expectations and incoming laws, how businesses use consumer data can be tricky. When being on the right side of the T&Cs might not be enough, what can companies do to protect their clients and themselves?
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Why the superannuation industry is ready for disruption
Superannuation funds have traditionally placed themselves at the passive end of the value chain. But with the vast amount of data flowing through them, they are well placed to reimagine themselves as active participants in people’s lives. If they dare.
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GSISS 2018: Cyber security spotlight on small business
Cyber breaches of large companies through their third party contractors are one of the key reasons the SME sector is shoring up its cyber security measures, according to this year’s Global State of Information Security Survey report.
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X marks the spot: Choosing the best retail location without a map
Knowing where to open – or close – a store or branch is not easy. If you’re starting with a map to find the optimal retail location, and not your customer, then things are going to get expensive, fast.
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Intelligent Digital: Three letters for transformational success
The story begins with PwC Australia deciding to go digital, encountering a bumpy road, but ending happily ever after. How did we do digital intelligently? With a BXT approach.
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Report: Experience is everything
Is it technology or humans that helps you win at retail? According to customers, it’s both, but they have specific parts to play when it comes to creating a great customer experience.
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Infographic: How cyber aware is Australian business?
Cyber breaches are a fact of life in 2018. But Australian companies are still underinvesting in security measures. In the age of compulsory disclosure, are you best placed to protect your customers?
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Ten tips for corporate social media success
Social media can be an amazing tool to connect with customers, build brand loyalty, gain unique insights and improve sales. But so many businesses aren’t getting it right. Here are ten things that you need to do right now to win at social.
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