Digital Trends

Strategy

Latest Articles

Digital Pulse business ecosystems
Article

Three simple steps to becoming a successful ecosystem player

Lina Roosendans 10 Dec 2019 9 minutes

Forget self-sufficiency: it’s time for companies to play nicely with others. As the nature of competition changes and differentiating becomes difficult, digital business ecosystems emerge to redefine what’s possible.

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Digital Pulse: strategic communication
Article

Strategic communication: Ten steps to rebuild trust

Sonia Clarke 04 Dec 2019 6 minutes

Trust in institutions, governments and media all seem to be on a downward spiral. But when it’s lost, how can it be won back? Good communication will go a long way to doing so, but it needs to be strategic, transparent and engage the right audiences.

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Digital Pulse generation z innovation
Article

How Gen Z can lead the next innovation revolution

Vicki Huff Eckert 03 Dec 2019 7 minutes

They may be the most junior employees, but the natural way generation Z use digital tools can help supercharge a business’ innovation efforts, when coached by leaders with a structured, multi-generational approach.

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Digital Pulse IoT retail
Article

Retailers ring up value with the Internet of Things

Rob Mesirow 27 Nov 2019 8 minutes

Is your retail strategy fully connected? Consumers expect the latest technology when it comes to shopping, and now it’s time for retailers to deliver. The Internet of Things is ready for connection.

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Digital Pulse compass organisational growth
Article

A compass for growth: Navigating your company into the digital future

Kate Bennett Eriksson 26 Nov 2019 10 minutes

Organisations know they need to change to compete, but feel overwhelmed at the task. Using a compass model, PwC’s Kate Eriksson shows the relatively small, nimble steps companies can take that can lead to the profound change they seek.

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Digital Pulse Silicon Valley Hollywood
Article

Lights, camera, action: How Hollywood and Silicon Valley can conquer content

Mark McCaffrey 12 Nov 2019 8 minutes

Media companies want to tell compelling stories that will grab our attention in movie theaters, living rooms, and online. To achieve this, Hollywood is partnering with Silicon Valley, creating a powerful combination of creativity and technology.

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Digital Pulse BizDevOps
Article

Working together: BizDevOps for competitive advantage

If your business keeps getting beaten to market, your customers don’t seem to take to your products or morale is low in the tech team, it might be time to ask one question. Do you BizDevOps?

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Digital Pulse AI deals
Article

Buyer beware: AI deals can be tricky

Marc Suidan 31 Oct 2019 5 minutes

AI deals are unique, so it’s critical to proceed carefully. PwC’s US TMT deals leader Marc Suidan shares his tips on what to look for before signing on the dotted line.

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Digital Pulse tech ethics
Article

Meeting the tech ethics challenge

Chrisie Wendin 30 Oct 2019 8 minutes

Companies are under increasing pressure to balance technology’s benefits with the risk of it being used maliciously or causing unintentional harm. Here are four ways organisations can navigate delivering responsible tech.

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