Digital Trends

Futures

Latest Articles

Article

Electric ambiguity: Renewable energy innovation and the fate of an industry

Mark Coughlin 10 Oct 2017 10 minutes

Advances in electricity storage and peer-to-peer sharing are set to transform the energy sector. Mark Coughlin looks at the history of electricity and embraces an uncertain but ultimately bright future.

Read more
The opportunity for sports and VR to play ball
Report

The opportunity for VR and sports to play ball

Hugh Gaukroger 09 Oct 2017 7 minutes

From fans seeking to get closer to the action, to teams testing (and retesting) their opponents’ skills – virtual reality is adding a new dimension to the way sport is played and consumed.

Read more
Infographic

Infographic: Printing the future with 3D technology

05 Oct 2017 2 minutes

Moving past the hobby stage, 3D printing is now a key focus for investment and transformation for many industries. There’s one problem that companies will need to overcome first: a lack of skilled employees.

Read more
Report

How to get on board with driverless vehicles

Jeremy Thorpe Eshan Motwani 26 Sep 2017 10 minutes

New technologies can take some getting used to, particularly if they’re as radical as autonomous vehicles. PwC’s behavioural economics team lifts the hood of human decision-making to help usher in a warm welcome.

Read more
Infographic

Infographic: Smart cities, smarter lives

21 Sep 2017 2 minutes

By 2040, global energy consumption could rise by over 50%. Half the world’s population will be living in water-stressed areas by 2025. Here’s how a smart city could promote urban sustainability.

Read more
Infographic

Infographic: The augmented reality of work

14 Sep 2017 1 minute

Augmented reality can benefit a range of industries, offering a useful way to display information and provide greater flexibility to workers.

Read more
Article

Using science fiction to explore business innovation

Amy Gibbs 05 Sep 2017 9 minutes

To compete, businesses understand they need to innovate, embrace digital disruption and transform offerings. Knowing how to begin that journey is tricky. Science fiction provides an accessible starting point.

Read more
Infographic: The evolution of robotics
Infographic

Infographic: The evolution of robotics

31 Aug 2017 2 minutes

Many of us grew up with robot toys, complete with flashing eyes and computer-generated voices. Now, these playthings are becoming real. Take a look at the history of robots.

Read more
Interview

The future of healthcare: Bringing patient data to life

Vaughn Kauffman 29 Aug 2017 9 minutes

Do hospitals need more doctors or data analysts? Is physical space more important, or digital real estate? We ask Vaughn Kauffman, head of PwC’s Health Services and New Entrants Advisory, for his prognosis for innovation in health services.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

Consumer Intelligence Series

Experience is Everything

A truly great customer experience is more than just digital. Find out more