Futures
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Ethical AI: Tensions and trade-offs
Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.
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Going bionic to build your business? Brilliant.
What do Apple, Google, Amazon and unicorns have in common? They all make use of three new kinds of capital to realise their bionic business models. Here’s how to join them.
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Report: Artificial intelligence and the fate of planet Earth
Facing food and water shortages and rising greenhouse gas emissions, the planet is in dire need of innovative solutions to its urgent problems. A new report by PwC UK and Microsoft suggests it’s time to harness the power of AI.
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The impact of Millennials on the workplace
Millennials: they’re always on, always sharing, and always giving feedback. By numbers, they’re also taking over the working world. How can business culture adapt to attract the best and the brightest?
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5G: The next level of connectivity
It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.
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The XR factor: The incredible potential of extended reality
Not just another acronym, XR is set to play a key role in enabling the new digital workplace. Transforming everything from education to engineering, here’s what you need to know about this emerging technology.
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Six ways to build the future of your business
In the battle for growth and transformation, certain themes emerge time and again. Kate Eriksson, PwC’s head of innovation, shares six ‘levers’ that can help catapult businesses into relevance.
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MWC: The battle for 5G moves to Barcelona
An Internet of Things powered by 5G promises much – but the road to it won’t be easy. Mohammad Chowdhury looks beyond MWC Barcelona’s exotic displays of technology prowess to uncover the next steps for connectivity.
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CES predicts what’s next: tech, trust and geopolitics
The annual Consumer Electronics Show in Las Vegas can often feel like a dreamlike, futuristic world, but the major themes of trust and geopolitics reminded participants that the key influences of technology are rooted firmly in the now.
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