Digital Trends

Futures

Latest Articles

Ethical artificial intelligence
Article

Ethical AI: Tensions and trade-offs

Richard Kelly Massimo Pellegrino 11 Jun 2019 10 minutes

Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.

Read more
Bionic companies
Article

Going bionic to build your business? Brilliant.

28 May 2019 8 minutes

What do Apple, Google, Amazon and unicorns have in common? They all make use of three new kinds of capital to realise their bionic business models. Here’s how to join them.

Read more
AI for Earth
Report

Report: Artificial intelligence and the fate of planet Earth

Facing food and water shortages and rising greenhouse gas emissions, the planet is in dire need of innovative solutions to its urgent problems. A new report by PwC UK and Microsoft suggests it’s time to harness the power of AI.

Read more
Milllenials in the workplace
Article

The impact of Millennials on the workplace

Tan Allaway Ellie Gurgiel 08 May 2019 14 minutes

Millennials: they’re always on, always sharing, and always giving feedback. By numbers, they’re also taking over the working world. How can business culture adapt to attract the best and the brightest?

Read more
PwC 5G report
Report

5G: The next level of connectivity

Chris Bartlett Zia Bhadiar 10 Apr 2019 11 minutes

It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.

Read more
Extended reality
Article

The XR factor: The incredible potential of extended reality

Scott Likens 09 Apr 2019 6 minutes

Not just another acronym, XR is set to play a key role in enabling the new digital workplace. Transforming everything from education to engineering, here’s what you need to know about this emerging technology.

Read more
Six levers to build your business
Article

Six ways to build the future of your business

Kate Bennett Eriksson 03 Apr 2019 10 minutes

In the battle for growth and transformation, certain themes emerge time and again. Kate Eriksson, PwC’s head of innovation, shares six ‘levers’ that can help catapult businesses into relevance.

Read more
Mobile World Congress 2019
Article

MWC: The battle for 5G moves to Barcelona

Mohammad Chowdhury 05 Mar 2019 6 minutes

An Internet of Things powered by 5G promises much – but the road to it won’t be easy. Mohammad Chowdhury looks beyond MWC Barcelona’s exotic displays of technology prowess to uncover the next steps for connectivity.

Read more
Article

CES predicts what’s next: tech, trust and geopolitics

David Sapin Rob Mesirow 12 Feb 2019 6 minutes

The annual Consumer Electronics Show in Las Vegas can often feel like a dreamlike, futuristic world, but the major themes of trust and geopolitics reminded participants that the key influences of technology are rooted firmly in the now.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

PwC's 2020 Digital IQ Survey

Become a Transcender

Find out how