Digital Trends

Futures

Latest Articles

Will the modern CMO please stand up?
Article

Will the modern CMO please stand up?

Matthew Lieberman 13 Aug 2019 8 minutes

Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.

Read more
Three AI governance considerations to unlock the potential of AI
Article

Three governance considerations to unlock the potential of AI

AI governance is about more than covering regulatory bases. The more organisations can address risks up front, the faster and bolder they can be in realising their AI ambitions.

Read more
3D Printing 101
Article

101: Building up your business with 3D printing

Miguel Denosky-Smart Michael Holland 10 Jul 2019 8 minutes

Relegated to plastic trinkets and keychain baubles, 3D printing has been fun but frivolous. But things have been changing quickly and its use is proving transformational to business. Here’s what you need to know.

Read more
4IR powering experience
Editorial

4IR: The revolution powering experience

Tom Puthiyamadam 26 Jun 2019 6 minutes

The Fourth Industrial Revolution is heralded as an age of technological innovation, but without the courage to embrace its power holistically, its potential is doomed to remain untapped.

Read more
Ethical artificial intelligence
Article

Ethical AI: Tensions and trade-offs

Richard Kelly Massimo Pellegrino 11 Jun 2019 10 minutes

Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.

Read more
Bionic companies
Article

Going bionic to build your business? Brilliant.

28 May 2019 8 minutes

What do Apple, Google, Amazon and unicorns have in common? They all make use of three new kinds of capital to realise their bionic business models. Here’s how to join them.

Read more
AI for Earth
Report

Report: Artificial intelligence and the fate of planet Earth

Facing food and water shortages and rising greenhouse gas emissions, the planet is in dire need of innovative solutions to its urgent problems. A new report by PwC UK and Microsoft suggests it’s time to harness the power of AI.

Read more
Milllenials in the workplace
Article

The impact of Millennials on the workplace

Tan Allaway Ellie Gurgiel 08 May 2019 14 minutes

Millennials: they’re always on, always sharing, and always giving feedback. By numbers, they’re also taking over the working world. How can business culture adapt to attract the best and the brightest?

Read more
PwC 5G report
Report

5G: The next level of connectivity

Chris Bartlett Zia Bhadiar 10 Apr 2019 11 minutes

It’s been hotly anticipated for years but, as the dawn of 5G nears, are businesses any closer to knowing what to do with it? We examine what the next leap in connectivity could look like.

Read more

Weekly Newsletter

Subscribe to Digital Pulse

Subscribe Now

PwC's 2020 Digital IQ Survey

Become a Transcender

Find out how