Futures
PwC Digital Services
The BXT Philosophy.
Successful digital transformation lies at the intersection of Business, Experience and Technology.
Latest Articles
Will technology change the face of sport forever?
Technology is transforming the world of sports for players, clubs and fans alike. While teams are rapidly adopting tech in pursuit of a competitive edge, they must keep one key element at the heart of their efforts.
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Building ethical AI through leadership and trust
Businesses are starting to realise that if they’re investing in AI, they also need to invest in ethical approaches to its use. The great news is that doing so with leadership, inclusion and trust will likely make the whole organisation better too.
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Tech trends that will change the world by 2025
Which little-known technologies will change our lives in the next 5 years? At this year’s Top Tech Trends Debate four technologists put forward their bets on the innovation explosion to come.
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101: How drone technology can help your business fly
Is it a bird? A plane? It’s a drone of course, and it’s being applied in unique ways that save businesses time and resources, while improving the health and safety of workers. Digital Pulse explores the latest developments in drone technology.
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Will the modern CMO please stand up?
Chief marketing officers need to up their digital game if they’re going to drive company change. More than a support figure, the modern CMO will hold an integral position when it comes to business strategy and growth — if they embrace these three traits.
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Three governance considerations to unlock the potential of AI
AI governance is about more than covering regulatory bases. The more organisations can address risks up front, the faster and bolder they can be in realising their AI ambitions.
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101: Building up your business with 3D printing
Relegated to plastic trinkets and keychain baubles, 3D printing has been fun but frivolous. But things have been changing quickly and its use is proving transformational to business. Here’s what you need to know.
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4IR: The revolution powering experience
The Fourth Industrial Revolution is heralded as an age of technological innovation, but without the courage to embrace its power holistically, its potential is doomed to remain untapped.
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Ethical AI: Tensions and trade-offs
Creating and maintaining ethical artificial intelligence products is the cause du jour, but while the intentions are good, operationalising them is a lot harder. Companies must consider context and compromise as they expand their use of AI.
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